Bruce Sterling to speak at Layar NEXT event
Bruce Sterling:
Blog: Wired (beyond the beyond)
Books: Amazon list
Twitter: http://twitter.com/bruces
If you don’t want to miss this make sure you register here for the first Layar NEXT event. Seats are starting to become scarce.

17 comments
Love what I am reading here. But I agree that "augmented reality" is a terrible category. First, it is incorrect -- our intelligence is augmented, not reality. Second it fails to speak to the customer. Who is your customer: reality or the consumer? These are marketing basics; I trust you will get it right. In the meantime, rock on.
Cool, but, imho, Augmented Reality is a great name.
It describes exactly what we are doing, but also leads to many possibly abbreviation options.
The ideas of future augmented reality networks, for example, abbreviate nicely to "Arn".
I can imagine browseing "the arn" or "arns" the same way as one browses "the web" today.
Then theres potential future games
...w(AR)craft anyone? ;)
Anyway, keep up the good work, I look forward to using Layer a lot, whenever I upgrade my phone.
Lol @ w(AR)craft.
Am working on plan for AR-chitecture, but w(AR)craft sounds like a lot more fun.
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