This is the second in the series of presentation videos from the 1 year anniversary event “Layar NEXT. This is “The Attraction of the Experience” by Matt Miesnieks, Head of Customer Development, he shares the latest details around distribution and pre-installation deals.

Below the video the extract, key the slideshare of the presentation and the video of Samsung explaining the attractiveness of Layar.

Layar signs deals to be distributed on 1 in 3 new AR capable smartphones worldwide
Layar has captured the imagination of Smartphone manufacturers and carriers who are attracted to the Layar experience, which demonstrates to customers the full capabilities of modern smartphones. We have been thrilled at the pre-load commitments and above the line marketing investment we are receiving from our partners.

With pride Layar announced that LG, the worlds #3 mobile phone manufacturer will pre-load Layar on new Android devices. In addition, Samsung expanded the existing relationship with support for Layar on the Bada platform. A Tier 1 Chinese handset manufacturer has also signed a global distribution deal to pre-load Layar, along with TCT Mobile (Alcatel). These four partnerships ensure Layar will be pre-loaded on 1 in 3 new AR capable smartphones sold worldwide this year, and more global distribution partnerships will be announced in the coming months.

Verizon, Sprint and Samsung have all invested significantly in producing amazing campaigns to promote Layar. Highlights are the TV commercials aired during prime-time shows such as Oprah and the NBA Finals. Our partners have experienced wildly successful sales campaigns themselves while driving record numbers of active users to Layar.

Our efforts to build the largest audience for publishers of engaging AR experiences are succeeding with tens of millions of users expected on the Layar platform during 2010.

Last week Layar celebrated its 1 year anniversary with the NEXT Event in Amsterdam, The Netherlands with fans, friends, developers, partners and VC’s. It was a great experience and lost of news and announcements were shared. See the whole overview in text here.

This is the first in the series of presentation videos from the Event: “The Who and the What”, Maarten Lens-FitzGerald, Co-founder and General Manager, introduces the event, the employees and goes through all that happened the past year.