By Daphne Channa Horn, @ikbendAF.

Wonder what happened? Here is the news roundup. Or go and watch the video’s of all the talks:

- Event Video 1: “Layar – The Who and the What”
- Event Video 2: The Attraction of the Experience & Distribution Deals
- Event Video 3: Immersive AR using Layar’s API
- Event Video 4: The Community Creating the New Medium
- Event Video 5: Lets Talk Product – Usage, Floaticons and Kooaba