Layar is selected as a Technology Pioneer 2011 by the WEF. The Technology Pioneers is a group of up-and-coming startups selected after a rigorous process by the WEF selection committee. Last year’s list included Twitter and Playfish. The year before, Mint and Etsy were named. This year the list also includes GetJar, Spotify and Foursquare.
The WEF says the following about why Layar is named a Technology Pioneer (more in this PDF, page 21)
“Why the company is a Technology Pioneer
Layar is pioneering the new medium of augmented reality which could become the mobile sector’s killer application. This new medium is still in the early stages of development but is already being viewed as an essential component of the next generation of entertainment and advertising.”