Layar

  • Layar’s First Whitepaper: Conversion and Click-Throughs for Print

    By Chris Cameron on Wed 23 May 2012

    The following blogpost is from Claire Boonstra, co-founder and head of BizDev at Layar. Recently, Layar has set its focus squarely on making print …»

  • New "VPRO Gids" is Activated with Layar

    By Chris Cameron on Mon 21 May 2012

    Dutch public broadcasting organization VPRO is teaming up with Layar to enhance its magazine for the next year. The new "VPRO Gids," or VPRO Guide, is …»

  • LINDA. is Back Again!

    By Chris Cameron on Wed 16 May 2012

    What? LINDA. again?Yes, that's right, LINDA. magazine and Layar have come together again to augment the popular Dutch women's magazine. This marks the …»

  • VIDEO: Talking AR & Print Media at MoCoAm

    By Chris Cameron on Fri 11 May 2012

    Earlier this week, Layar CEO Raimo van der Klein spoke with Anita de Beijl of Sanoma Media's vtwonen at Mobile Convention Amsterdam. The two shared …»

  • Layar Founders at Two Conferences This Week

    By Chris Cameron on Mon 7 May 2012

    Depending on where you live, if you've ever wanted to hear from the founders of Layar up close and in person, this week is a good chance to do just that! …»