Archive for the ‘Uncategorized’ Category
By Maurice on March 10th 2010

With so many visitors from all over the world it was time for an update. And not just our website, the Layar logo has been updated too. Check out some of the new content:
Catalog
You are now able to find a complete overview of all available layers. In the catalog section you can browse through categories and see what’s available in your country, as well as the most recently published layers.
Download
For those still looking for the app, this section is aimed to help people get Layar. In a few easy steps we explain how Layar can be downloaded to your device.
Create
Want your own content layer? This section explains Layar and its possibilities to new developers, brands and agencies, as well as the existing support and tools to help them create layers themselves.
Let us know what you think about our new website.
By Maurice on February 15th 2010
Barcelona, February 15th 2010. Augmented Reality (AR) platform provider Layar announces today the possibility for producers and publishers of AR content to offer their experiences for sale. In addition, Layar reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership, which will bring Layar capable phones to the mass market. This will enable tens of millions of people to experience Layar AR content on their mobile phones in 2010.
By Maurice on February 15th 2010
Layar has been judged the winner of two prizes at the Mobile Premier Awards, at Mobile World Congress. Layar was voted the Best Start Up in Marketing and Best Start Up in Entertainment. The Mobile Peer Awards is a key event organized around the Mobile World Congress in Barcelona. A jury of industry experts chose Layar from over 90 leading Mobile Startups, and we are honored to be the only company to win two awards.
By Maurice on February 11th 2010
Last weeks we worked hard to improve our client and we have some updates in place.
We improved the start-up time of our application and the lighting of 3D objects within Layar.
The biggest update from our side is the support of local languages. We now support the following languages: English, German, Greek, Spanish, French, Italian, Japanese, Korean, Dutch, Russian and Turkish
By Maurice on February 10th 2010
After a lot of questions and activity on our google groups we decide to create a tutorial that is fully focused on 3D. This tutorial will take you through the basic principles of 3D modeling and how to get your 3D models in a layer.
Besides that we also learned a lot in the past couple of weeks. We used all the questions and feedback that we received in our tips and tricks topic within the tutorial.
If this tutorial still doesn’t answer your 3D related questions please join our google groups or send an email to developers@layar.com
By Maurice on February 2nd 2010
This year we will attend the 2010 Mobile World Congress which will be held 15-18 February, in Barcelona Spain.
At this congress you can meet-up with our founders and head of customer development on a daily basis between 12 and 1 at la Font Magica where we will organize a small picnic.

Don’t forget to bring your own lunch since we are still a small start-up ; )
By Maurice on January 22nd 2010
We take great pride in our product and are very serious about delivering high quality to our users and our developer community.
This is why we decided, ourselves and not Apple, to pull our application from the Appstore after the number of users reporting crashes exceeded our own quality standards.
We are currently re-engineering the app and we are aiming for resubmission to the Appstore by the end of February.
So please be patient and we are pretty sure we won’t disappoint you again.
By Maurice on January 15th 2010
We received a lot of questions to show all our features with some good showcases, so everybody can see what can be done with Layar, in one general presentation.
This presentation will give you a general overview of Layar, all the features and a lot of showcases which will show how you can use Layar to create an experience. So let this presentation inspire you!
If you have been inspired and you want to create a layer yourself, you can request a developer key here
If you don’t have the technical skills but a great idea please contact us.
By Maurice on January 12th 2010
Last Wednesday we broadcasted our first webinar from Layar HQ in Amsterdam. Almost 150 attended this webinar and we received some very good feedback on our topics.
By Jaqueline on January 7th 2010
We are very proud to announce that earlier this week the 300th layer has been launched: Places.
The layer enables you to discover tourist locations around you. You can add your own places, send your pictures and post your comments. You can also vote for your favorite POIs.
The layer is available in Australia, Austria, Croatia, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, United Kingdom and the United States.
The layer was made by Pablo Garcia-Morato, Jefe de proyectos, from Elipse AD in Spain. We asked him a few questions: