With so many visitors from all over the world it was time for an update. And not just our website, the Layar logo has been updated too. Check out some of the new content:

Catalog
You are now able to find a complete overview of all available layers. In the catalog section you can browse through categories and see what’s available in your country, as well as the most recently published layers.

Download
For those still looking for the app, this section is aimed to help people get Layar. In a few easy steps we explain how Layar can be downloaded to your device.

Create
Want your own content layer? This section explains Layar and its possibilities to new developers, brands and agencies, as well as the existing support and tools to help them create layers themselves.

Let us know what you think about our new website.

We are happy to announce that Layar is back in the App Store and available for the iPhone 3GS. The new Layar Reality Browser has a re-engineered engine under the hood. This new engine makes the application light, stable and very quick. It is ready to handle all the current layers and it is a good base to realize all of our exciting future plans.

The new Layar Reality Browser now also comes with language support for French, German, Dutch and Italian. Other languages will follow in future releases.

So what are you waiting for? Download the new Layar Reality Browser now and experience one of the almost 400 layers.

Let us know what you think. Happy layering!

P.S. Like the new logo?

The Layar platform allows brands, game developers, publishers and producers to engage with customers through the creation of rich immersive real world experiences. Already 375 layers have been published, with over 1200 layers in development. More than 2000 organizations in 70 countries are benefiting from the unique capabilities of the Layar platform, developing great content.

As of mid March 2010, all Layar producers and publishers will be able to generate a return from their investment in AR. They can offer both free and paid content through the Layar platform. Layar will facilitate global mobile payment processing and distribution in all currencies. Producers can fully focus on content – without having to worry about mass market distribution, developing for multiple mobile platforms, or financial administration.

Layar continues to strengthen its position in the Augmented Reality market with securing EUR 2,5 million (US $3,4 million) in funding by Sunstone Capital and Prime Technology Ventures, and surpassing the 1 million user mark. With this, Layar opens the door for mainstream business in the new medium of Augmented Reality.

Presentations

>> Download PDF
>> Download JPG

>> Download PDF
>> Download JPG

>> Download PDF
>> Download JPG

The prize for best startup in Mobile Marketing is granted in partnership with the Mobile Marketing Association.  The prize for Mobile Premier Award in Entertainment is handed out in partnership with the Mobile Entertainment Forum

“We have been enormously impressed by the innovation behind Layar and can see great potential in the application for brand mobile marketing initiatives globally,” said MMA MD for EMEA Paul Berney.”

“Layar stood out in particular for providing easy accessibility for third parties to enable greater usage and uptake of augmented reality, an area identified as one of MEF’s top ten mobile media trends for 2010. said Rimma Perelmuter MEF Executive Director.”

“This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen and organizer of the Mobile Premier Awards. “Layar is a great representative of the new generation of innovative startups.”

We at Layar are very thrilled and honored to receive these awards.

The purpose of the game is to collect as many points as possible. Points can be earned by collecting jewels which are scattered around the MWC exhibition area. You can collect a jewel  by walking up to it. Every hour a new round is started and winners of the hourly rounds can be seen on a score board.

So if you see people running around the exhibition holding their phones up you know what they are doing. They are playing the Jewel Collector!

Some demo shots:

Monday
1200PM – Layar Picnic meetup at the fountain – Are you coming?
0200PM – Mobile Premier Awards. We are Pitching
0900PM - Mobile Premier Award Diner

Tuesday
1200PM – Layar Picnic meetup at the fountain – Are you coming?
0400PM – Conference Panel: Completing the 2.0 Reality with Mobile – Part Two

Wednesday
1200PM – Layar Picnic meetup at the fountain – Are you coming?
0100PM – Mobile Augmented Reality Summit
0500PM – Mobile AR showcase in the court yard [updated link]

Looking forward to meet great new people!

This is what we look like

Raimo van der Klein (Co-founder)

Maarten Lens-FitzGerald (Co-founder)

Claire Boonstra (Co-founder)

Matt Miesnieks (Head of Customer Development)

SCREENSHOT LAYER (3D)
Description: Take fun screenshots with friends. Includes Catch of the Day, I Can Has Cheezburger? and many more
Geographical spread: international
Developer: Howard Ogden
Developer Company: AugmentReality.co.uk

Valentijn
Description: Verras je geliefde met een leuke valentijnsboodschap en win een cadeau van de ChocolateStories
Geographical spread: Netherlands
Developer: Johannes La Poutre
Developer Company: Squio

Zenbu NZ
Description: Zenbu is your local search engine for all New Zealand places, products & services. Find everything : restaurants, accommodation, shops, banks, ATMs, parks, toilets…
Geographical spread: New Zealand
Developer: Sam Giffney
Developer Company: Zenbu

InMob – Venta
Description: Listado de casas en venta cerca de donde te encuentres
Geographical spread: Spain
Developer: Jose Martin
Developer Company: Cibertad S.L

VCUB
Description: VCUB Vélo libre service à Bordeaux
Geographical spread: Bordeaux, France
Developer: Cyril Gravelier
Developer Company: Clever Age

Kunst op straat
Description: Kijk om je heen en ontdek honderden kunstwerken!
Gographical spread: Nijmegen, Netherlands
Developer: Bas van der Hoeven
Developer Company: Gemeente Nijmegen

Discount Hotel Finder
Description: Locate and book hotels instantly with the discount hotels specialist & AYR comms
Geographical spread: UK
Developer: Marvin Johnson
Developer Company: AYR Communications

LAYAR DEVELOPERS
Description: Find Layar Developers around you; Developers can add their details on http://layardevelopers.elipsead.es/
Geographical spread: international
Developer: Pablo Garcia
Developer Company: ELIPSE AD

Mapa Zdravlja – The Health Layer
Description: Find pharmacies and medical instititutions near you in Serbia
Geographical spread: Serbia and Montenegro and Serbia
Developer: doktor.rs developer team
Developer Company: doktor.rs

doomos
Description: Find your doomo, find your home. Real estate search engine
Geographical spread: international
Developer: Patricio Vidal
Developer Company: doomos

The Match
Description: Let fellow football fans know your thoughts on the game
Geographical spread: international
Developer: Paul Smith
Developer Company: Cestria Group Ltd

Previsite
Description: Use Previsite to find the nearest properties for sale or for rent and watch the video listings!
Geographical spread: France and US
Developer: Cyrille Carbonnier
Developer Company: previsite

POVEZI.com
Description: Find your transportation in Serbia and the Balkans
Geographical spread: Balkan; Serbia & Montenegro, Serbia, Montenegro, Croatia and Bosnia & Herzegowina
Developer: Marko Jovanovic
Developer Company: POVEZI.com

pkt.pl – Polish Yellow Pages
Description: Informacje o ponad 1,2 mln firm i ich ofertach
Geographical spread: Poland

Oxylane Campus
Description: Où suis-je ? Ce layer a été conçu pour vous aider à vous repérer sur le site Oxylane Campus
Geographical spread: Villeneuve d’Ascq (Lille) France
Developer: Jérôme Vanandruel
Developer Company: DECATHLON

Urban Farm
Description: Bring the farmyard to the city
Geographical spread: international
Developer: James Bridle
Developer Company: STML

We improved the start-up time of our application and the lighting of 3D objects within Layar.

The biggest update from our side is the support of local languages. We now support the following languages: English, German, Greek, Spanish, French, Italian, Japanese, Korean, Dutch, Russian and Turkish

Do you want your language to be supported by our client?
We would like to support as much languages as possible in order to serve local layer initiatives all over the world. The translation of our client could be a added value for you as a developer and your clients locally.

If your local language is currently not in our list but you would like to help us with the translations please contact us. We have a file in place, which we can send to you. The translation of this file is a small effort but could be a huge value for your market.
>> Request your client in local language

It could occur that we have an error in our translation. If this is the case please report this to us.
>> Report an error

or mail to support@layar.com

Besides that we also learned a lot in the past couple of weeks. We used all the questions and feedback that we received in our tips and tricks topic within the tutorial.

If this tutorial still doesn’t answer your 3D related questions please join our google groups or send an email to developers@layar.com