Layar pre-installed on the Samsung Galaxy Portal

We are very proud to announce that we are pre-installed on the Samsung Galaxy Portal in the UK.

Maarten Lens-FitzGerald, co-founder, Layar: “Layar is honoured to have Samsung, the worldwide #2 mobile manufacturer install the Layar browser on the home screen of this leading device. The UK is now primed to become one of the most active markets in the exciting new world of Mobile Augmented Reality. Samsung’s distribution of the Layar platform will provide developers with a compelling channel to reach an even larger audience of AR users”

For this pre-installation Samsung has created their own Layars which will be embedded into the Galaxy Portal at launch – The Samsung Hotel Search, powered by hotels.com, Samsung Local Search, powered by Qype, Samsung Train Station Search powered by thetrainline.com and the Samsung Football Pub Finder.

• Lastminute.com (*Exclusive) – restaurant finder, guide and booking services
• Nestoria Property Search (*Exclusive) – nationwide coverage with over 800,000 properties available to be viewed at any one time
• Trainline.com (Launch partner) – find directions to your nearest train station across the country
• Barclaycard (Launch partner) – find local Barclaycard cash points and shops participating in the contactless pay scheme
• Samsung Local Search, powered by Qype.com – millions of reviews across the country available, from the best shops to restaurants, cafes, theatres, museums, gigs and much more
• Samsung Hotel Search, powered by Hotels.com – guide and to nearby hotels in the area
• Samsung Football Pub Finder – a massive database of pub around the country, and those that have TV capable of showing the live match! This is a Samsung Layer made available to any handset.

Nick Turner-Samuels, Head of Content, Samsung Mobile UK: “This is a great opportunity to work in one of the most innovative and exciting areas of mobile technology and with some fantastic lifestyle brands.

“This marks our first entry into the exciting world of Augmented Reality. We expect to see a lot of growth in this area in the near future.”

The Samsung Galaxy Portal will be available in the UK stores as of next Monday.