Over 100 partners worldwide developing content layers including well known brands
AMSTERDAM, August 17th 2009. Layar, which was first launched in June 2009 in The Netherlands, announces that its second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which vary from Wikipedia, Twitter and Brightkite to local services like Yelp, Trulia, store locators, nearby bus stops, mobile coupons, Mazda dealers and tourist, nature and cultural guides.
Layar Reality Browser 2.0
To discover new content quickly and with ease, the new Reality Browser includes sections for ‘Featured’ and ‘Popular’. All layers are also accessible via a keyword search in the search function. Layers that are used often can be saved to ‘Favorites’. In addition to the enhanced augmented reality camera view, it is now possible to select Map or List view. For every Point of Interest (POI), several actions can be taken such as: linking to a mobile site for more information, playing a live location based trivia game, linking to a video or sound clip, clicking to call for reservations, and looking at a route description to the POI. Content partners can fully customize their layer to provide a distinctive experience for the user.
500 more developers
Over 100 developers worldwide have been given access to the Layar platform by means of an API key, and are currently developing layers.
Scott Halcomb of SystemK from Japan, who developed 22 layers including the ‘Sapporo Hotspots’ layer:
“With the Layar API and support of the developers community, creating layers has been a pleasure.”
Dave Elchoness of GoWeb3D from the USA/ India, with 11 layers published including FlickAR:
“We strongly believe that Layar represents the next evolution for mobile applications and feel privileged to participate.”
Michael Coutinho, Technical Manager at Trulia, USA:
“This is a great idea. I was able to develop our layer in about three hours.”
To further grow the community of developers, Layar has released an additional 500 new API keys. The supporting wiki (http://layar.pbworks.com), with developer instructions and documentation, is now available.
Layar for all
Starting from today, Layar is available for everyone with an Android phone anywhere in the world. The Reality Browser can be downloaded in all local Android Markets and is pre-installed on the new Samsung Galaxy (i7500) in The Netherlands.
Dirk Groten, CTO:
“The next platform on which Layar will be available is the iPhone 3GS. We are currently investigating other platforms that support our functionalities.”
Raimo van der Klein, CEO:
“With the release of this Reality Browser we believe we have created a worldwide platform that will bring both fun and relevant Augmented Reality experiences in one application to a growing audience of users.”
Boilerplate
The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information of the area, play a live game, etcetera. Layar first launched on June 16th, 2009 and announced the opening up of its platform by means of an API on July 8th, 2009. The Layar platform serves as an enabler for mobile location services – any database with geo-location information can easily be turned in a content layer. The Layar Reality Browser is globally available for mobile phones running the Android operating system. Layar is a company based in Amsterdam, The Netherlands.
Contact Maarten Lens-FitzGerald at press@layar.com for press inquiries
All press material is on www.layar.com/press
View all new content layers here: http://layar.com/layar-20-content-catalog/
View all new functions here: http://layar.com/layar-20-functional-screens/
View all developer videos here: http://layar.com/7-layar-20-videos/
[...] Filed under: 携帯電話 オランダ SPRXMobile社が開発中のモバイルARブラウザ Layar に新バージョン2.0が登場しました。Layarは名前のとおりATM、不動産、Wikipedia、Flickrなどの「レイヤー」を選んでカメラ画像に地点情報を重ね合わせるAndroid用アプリ。基本機能の詳細は過去記事に譲るとして、新バージョンではレイヤー選択画面で「特集」「人気」といったセクションが登場したほか、お気に入りレイヤーを登録できるようになりました。ARの使い勝手が分からないという人向けに地点情報をマップやリストから選べるという先祖返り機能も搭載しています。しかし今回、新機能より重要なのは全世界のAndroid Marketでダウンロードが可能になったこと。日本初の（一般ユーザが使える）モバイルARアプリがなんなのかは議論の余地がありますが、ともあれ今後は名乗ることはできません。またLayarは第三者によるレイヤー開発が可能な仕組みとなっており、すでに100名以上の開発者が参画。さらに新規開発者向けに、開発に必要なAPIキーが新しく500名に配布されます。開発情報をまとめたウェブサイトも公開中。同社CTOのDirk Groten氏によれば、次なる目標はiPhone 3GS版。おそらくiPhone OS 3.1の登場がひとつのきっかけになるはずです。始まったのか終わったのかまだ始まってもいないのかなんとも言い難いモバイルAR界隈ですが、「ARって（お好きなアニメタイトル）の？」という現状は打破して欲しいものです。Read | Permalink | Email this | Comments [...]
[...] Press Release: Layar Reality Browser Announces Global Launch and New Features in the Latest Release … "AMSTERDAM, August 17th 2009. Layar, which was first launched in June 2009 in The Netherlands, announces that its second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which vary from Wikipedia, Twitter and Brightkite to local services like Yelp, Trulia, store locators, nearby bus stops, mobile coupons, Mazda dealers and tourist, nature and cultural guides" [...]
[...] usuario, se desplieguen sobre la pantalla datos en distintas capas. En esta versión de Layar, la 2.0 liberada el 17 de agosto de 2009 (dos meses después de su primera versión), se trabajó con más de 500 programadores que [...]
Layar sounds a little too good to be true. Can´t wait to try it out though!
[...] Read [...]
[...] Layar has announced that their second generation Reality browser is now available world wide on Android devices. [...]
[...] to create their own augmented reality layers for use within the app! According to the company’s Press Release, more than 100 developers currently have access to the API and right now some of the available [...]
[...] Read | Permalink | Email this | Comments [...]
[...] Layar Augmented Reality Browser Announces Global Launch [...]
[...] is a global application, available for the T-Mobile G1, HTC Magic and other Android phones in all Android Markets. It also [...]
Very interesting platform…
Already have a few ideas and will be submitting details soon.
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GrEeTiNgS, layar.com!
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[...] is a global application, available for the Iphone 3GS, T-Mobile G1, HTC Magic and other Android phones in all Android [...]
[...] announced two new layers for the upcoming Layar Reality Browser 2.0 on the Layar NEXT event in Amsterdam today. “Layar meets Qype” integrates the Qype.com recommendation platform into augmented space [...]