Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATM’s), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
“Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality”, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
[...] Pressrelease: http://layar.eu/?p=111 [...]
[...] available ATMs, Funda is showing available real estate, Zekur is showing where the doctors are, and several other companies are also providing their [...]
[...] available ATMs, Funda is showing available real estate, Zekur is showing where the doctors are, and several other companies are also providing their [...]
[...] Press release… Possibly related posts: (automatically generated)Augmented Reality in MedicineBrowse the World…with LayarAugmented RealityAugmented Reality is all over the place – is that a good thing? [...]
[...] we see the announcement of Layar, an app which combines the camera, GPS, and compass to help locate houses for sale, popular bars [...]
[...] we see the announcement of Layar, an app which combines the camera, GPS, and compass to help locate houses for sale, popular bars [...]
[...] Layar har i ett pressmeddelande meddelat att man släppt en applikation för Android som liksom nru och Wikitude visar platser som [...]
[...] Quote from the press release: Mobile innovation company SPRXmobile launches Layar, the worlds first mobile Augmented Reality [...]
[...] we see the announcement of Layar, an app which combines the camera, GPS, and compass to help locate houses for sale, popular bars [...]
[...] we see the announcement of Layar, an app which combines the camera, GPS, and compass to help locate houses for sale, popular bars [...]
[...] we see the announcement of Layar, an app which combines the camera, GPS, and compass to help locate houses for sale, popular bars [...]
[...] we see the announcement of Layar, an app which combines the camera, GPS, and compass to help locate houses for sale, popular bars [...]
[...] we talked about augmented reality in Android and how cool it was on our last meetup? Layar was announced yesterday, and its an app which combines the camera, GPS, and compass to help locate houses for sale, popular [...]
[...] we see a announcement of Layar, an app that combines a camera, GPS, as well as compass to assistance fix up houses for sale, [...]
[...] available on mobiles that use the Google Andriod operating system in the Netherlands. However, a press release from Layar [...]
[...] available on mobiles that use the Google Andriod operating system in the Netherlands. However, a press release from Layar [...]
[...] a recent press release, there is described the way in which Layar Augmented Reality browser works:”Starting up the Layar [...]
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