“Get ready to live in a world where waving your phone at your magazines makes perfect sense.”

- Evan Rodgers, The Verge

"Layar has obviously worked hard to lower the barrier for both the print industry and the end-user to enjoy this tech."

- Kit Eaton, Fast Company

"It’s only a matter of time before buying that juicy-luscious-crimson-sparkle-balm you saw in Cosmo gets that much easier and QR codes get that much deader. Progress."

- Michael Zhao, Gizmodo

"Layar will now be poised to help drive greater connections between what works online and what works off."

- Darrell Etherington, BetaKit