Posts Tagged ‘Announcement’
By raimo on December 17th 2009
We just heard that System K in Japan has launched a very cool campaign with the wellknown japanese hip-hop artist SEEDA.
Seeda will release a new single next week. System K collaborated with him to create a promotional layer. In the week leading up to the CD release fans can visit major locations around Japan (Tokyo Tower, Kobe Mosiac, Sapporo Clock Tower). When fans get close to these wellknown landmarks in Japan, the layer will autotrigger an audio sample of the new single Wisdom. Layar users are the first to hear the new track and are also treated with a special video message from Seeda that is personalized for each location.
Autotriggered actions associated with objects is a feature that is supported by Layar Reality Browser 3.0. Any developer can add an autotrigger to an object. Developers can customize the range (when does the autotrigger need to be activitated) and the action can be customized (play audio, play video, open website, etc). It’s very exciting to see this feature of our platform being used in such a creative way.
So if you are in Japan just search for SEEDA in the Layar Browser and you will find the special promotion layer.
By raimo on August 29th 2009
We just uploaded an updated version of our browser. Next to some little bug fixes (thanks everyone for your feedback) we added some cool new sharing features.
By raimo on August 14th 2009
Today, 14th of August, Samsung Netherlands announced that Layar will be pre-installed on Samsung’s first Android phone, the Galaxy (i7500). This Layar version will have, next to the regular content, exclusive layers of Dutch restaurant review site IENS, Buienradar (rain-forecast) and Samsung Search by ilocal. We are grateful that Samsung has chosen Layar as a partner to bring our exciting service to their customers. During today’s press-event the Dutch press was also treated to a preview of our new and improved browser: Layar Reality Browser 2.0
If you are interested to hear all about our next browser just RSVP for the Layar NEXT event coming Monday in Amsterdam.
By raimo on August 4th 2009
On the 17th of August at the Layar NEXT event in De Rode Hoed the Netherlands the world famous Science Fiction author Bruce Sterling will share his view on the technology we currently call Augmented Reality (What a terrible name). We are sooo looking forward to this and are extremely happy that he will attend.
Bruce Sterling:
Blog: Wired (beyond the beyond)
Books: Amazon list
Twitter: http://twitter.com/bruces
If you don’t want to miss this make sure you register here for the first Layar NEXT event. Seats are starting to become scarce.
