Barcelona, February 15th 2010. Augmented Reality (AR) platform provider Layar announces today the possibility for producers and publishers of AR content to offer their experiences for sale. In addition, Layar reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership, which will bring Layar capable phones to the mass market. This will enable tens of millions of people to experience Layar AR content on their mobile phones in 2010. (more…)
Posts Tagged ‘layar’
Layar opens for mainstream business
Monday, February 15th, 2010Layar Double Award Winner at Mobile Premier Awards
Monday, February 15th, 2010
Layar has been judged the winner of two prizes at the Mobile Premier Awards, at Mobile World Congress. Layar was voted the Best Start Up in Marketing and Best Start Up in Entertainment. The Mobile Peer Awards is a key event organized around the Mobile World Congress in Barcelona. A jury of industry experts chose Layar from over 90 leading Mobile Startups, and we are honored to be the only company to win two awards.
The prize for best startup in Mobile Marketing is granted in partnership with the Mobile Marketing Association. The prize for Mobile Premier Award in Entertainment is handed out in partnership with the Mobile Entertainment Forum
“We have been enormously impressed by the innovation behind Layar and can see great potential in the application for brand mobile marketing initiatives globally,” said MMA MD for EMEA Paul Berney.”
“Layar stood out in particular for providing easy accessibility for third parties to enable greater usage and uptake of augmented reality, an area identified as one of MEF’s top ten mobile media trends for 2010. said Rimma Perelmuter MEF Executive Director.”
“This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen and organizer of the Mobile Premier Awards. “Layar is a great representative of the new generation of innovative startups.”
We at Layar are very thrilled and honored to receive these awards.
First Layar game demo’d at MWC
Sunday, February 14th, 2010
John Sietsma is a game developer who is creating a game on the Layar platform called Jewel Collector. This game, which is still in development, is the first of it’s kind and will be demo’d at Mobile World Congress by Layar.
The purpose of the game is to collect as many points as possible. Points can be earned by collecting jewels which are scattered around the MWC exhibition area. You can collect a jewel by walking up to it. Every hour a new round is started and winners of the hourly rounds can be seen on a score board. (more…)
Major updates: Support of local language
Thursday, February 11th, 2010
Last weeks we worked hard to improve our client and we have some updates in place.
We improved the start-up time of our application and the lighting of 3D objects within Layar.
The biggest update from our side is the support of local languages. We now support the following languages: English, German, Greek, Spanish, French, Italian, Japanese, Korean, Dutch, Russian and Turkish (more…)
Newest launched layers: watch YouTube around you, find Football pubs, snowmen in the desert and much more
Tuesday, February 2nd, 2010YouTube - international
Samsung Football Pubs – United Kingdom
Snowman 3D - international
AndalucíaPeople – Andalucía Spain
Edukares – Argentina
WA FuelWatch – Western Australia
Winecode Enocultura Mobile – Italy
Student Life – international
Tranvia – Alicante – Spain
Rento – www.rento.gr – Greece
Impfarzt-Suche DE – Germany
Architecture 3D – international
Ziekenhuizen in Nederland – Netherlands
GGD in Nederland – Netherlands
Stripwinkels in NL – Netherlands
Barclays – United Kingdom
ZorgRadar – Netherlands
shackbox – international
Get your Google map into Layar
Tuesday, February 2nd, 2010We are always excited to see third parties developing useful tools and services on top of the Layar open platform. One of them is the newly released Hoppala Layerserver.
Hoppala Layerserver is a cloud POI hosting service for third party content providers. The basic idea is to free content providers from creating and maintaining their own Layar webservice code. It provides you with an easy way to integrate your existing Google map into Layar. But it can also import different file formats like KML, CSV, XML or Excel. The Hoppala website shows several different kinds of content integration. (more…)
Meet Layar at the Mobile World Congress
Tuesday, February 2nd, 2010
This year we will attend the 2010 Mobile World Congress which will be held 15-18 February, in Barcelona Spain.
At this congress you can meet-up with our founders and head of customer development on a daily basis between 12 and 1 at la Font Magica where we will organize a small picnic.
Don’t forget to bring your own lunch since we are still a small start-up ; ) (more…)
Layar pre-installed on the Samsung Galaxy Portal
Friday, January 29th, 2010We are very proud to announce that we are pre-installed on the Samsung Galaxy Portal in the UK.
Maarten Lens-FitzGerald, co-founder, Layar: “Layar is honoured to have Samsung, the worldwide #2 mobile manufacturer install the Layar browser on the home screen of this leading device. The UK is now primed to become one of the most active markets in the exciting new world of Mobile Augmented Reality. Samsung’s distribution of the Layar platform will provide developers with a compelling channel to reach an even larger audience of AR users”
For this pre-installation Samsung has created their own Layars which will be embedded into the Galaxy Portal at launch – The Samsung Hotel Search, powered by hotels.com, Samsung Local Search, powered by Qype, Samsung Train Station Search powered by thetrainline.com and the Samsung Football Pub Finder.
- Lastminute.com (*Exclusive) – restaurant finder, guide and booking services
- Nestoria Property Search (*Exclusive) – nationwide coverage with over 800,000 properties available to be viewed at any one time
- Trainline.com (Launch partner) – find directions to your nearest train station across the country
- Barclaycard (Launch partner) – find local Barclaycard cash points and shops participating in the contactless pay scheme
- Samsung Local Search, powered by Qype.com – millions of reviews across the country available, from the best shops to restaurants, cafes, theatres, museums, gigs and much more
- Samsung Hotel Search, powered by Hotels.com – guide and to nearby hotels in the area
- Samsung Football Pub Finder – a massive database of pub around the country, and those that have TV capable of showing the live match! This is a Samsung Layer made available to any handset.
Nick Turner-Samuels, Head of Content, Samsung Mobile UK: “This is a great opportunity to work in one of the most innovative and exciting areas of mobile technology and with some fantastic lifestyle brands.
“This marks our first entry into the exciting world of Augmented Reality. We expect to see a lot of growth in this area in the near future.”
The Samsung Galaxy Portal will be available in the UK stores as of next Monday.
Layar will be back on the Iphone soon
Friday, January 22nd, 2010We take great pride in our product and are very serious about delivering high quality to our users and our developer community.
This is why we decided, ourselves and not Apple, to pull our application from the Appstore after the number of users reporting crashes exceeded our own quality standards.
We are currently re-engineering the app and we are aiming for resubmission to the Appstore by the end of February.
So please be patient and we are pretty sure we won’t disappoint you again.
Topics webinar on the 6th of January
Monday, January 4th, 2010First off all we would like to wish you all the best for 2010.
As you all know we planned our first Layar webinar for the 6th of January. We received several requests on topics some developers would like to know more of or want to discuss. We compiled the following program for this webinar and all the topics we received will be covered. There is room for questions or discussion after each topic. (more…)
