Barcelona, February 15th 2010. Augmented Reality (AR) platform provider Layar announces today the possibility for producers and publishers of AR content to offer their experiences for sale. In addition, Layar reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership, which will bring Layar capable phones to the mass market. This will enable tens of millions of people to experience Layar AR content on their mobile phones in 2010. (more…)
Posts Tagged ‘reality’
Layar opens for mainstream business
Monday, February 15th, 2010Layar Double Award Winner at Mobile Premier Awards
Monday, February 15th, 2010
Layar has been judged the winner of two prizes at the Mobile Premier Awards, at Mobile World Congress. Layar was voted the Best Start Up in Marketing and Best Start Up in Entertainment. The Mobile Peer Awards is a key event organized around the Mobile World Congress in Barcelona. A jury of industry experts chose Layar from over 90 leading Mobile Startups, and we are honored to be the only company to win two awards.
The prize for best startup in Mobile Marketing is granted in partnership with the Mobile Marketing Association. The prize for Mobile Premier Award in Entertainment is handed out in partnership with the Mobile Entertainment Forum
“We have been enormously impressed by the innovation behind Layar and can see great potential in the application for brand mobile marketing initiatives globally,” said MMA MD for EMEA Paul Berney.”
“Layar stood out in particular for providing easy accessibility for third parties to enable greater usage and uptake of augmented reality, an area identified as one of MEF’s top ten mobile media trends for 2010. said Rimma Perelmuter MEF Executive Director.”
“This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen and organizer of the Mobile Premier Awards. “Layar is a great representative of the new generation of innovative startups.”
We at Layar are very thrilled and honored to receive these awards.
developers
Sunday, February 14th, 2010The most active developers on our Open Augmented Reality Platform.
First Layar game demo’d at MWC
Sunday, February 14th, 2010
John Sietsma is a game developer who is creating a game on the Layar platform called Jewel Collector. This game, which is still in development, is the first of it’s kind and will be demo’d at Mobile World Congress by Layar.
The purpose of the game is to collect as many points as possible. Points can be earned by collecting jewels which are scattered around the MWC exhibition area. You can collect a jewel by walking up to it. Every hour a new round is started and winners of the hourly rounds can be seen on a score board. (more…)
Major updates: Support of local language
Thursday, February 11th, 2010
Last weeks we worked hard to improve our client and we have some updates in place.
We improved the start-up time of our application and the lighting of 3D objects within Layar.
The biggest update from our side is the support of local languages. We now support the following languages: English, German, Greek, Spanish, French, Italian, Japanese, Korean, Dutch, Russian and Turkish (more…)
3D tutorial for Layar
Wednesday, February 10th, 2010After a lot of questions and activity on our google groups we decide to create a tutorial that is fully focused on 3D. This tutorial will take you through the basic principles of 3D modeling and how to get your 3D models in a layer.
Besides that we also learned a lot in the past couple of weeks. We used all the questions and feedback that we received in our tips and tricks topic within the tutorial.
Layar Tutorial – 3D Content Creation Tips & Tricks
View more presentations from Ronald van der Lingen.
If this tutorial still doesn’t answer your 3D related questions please join our google groups or send an email to developers@layar.com
Newest launched layers: watch YouTube around you, find Football pubs, snowmen in the desert and much more
Tuesday, February 2nd, 2010YouTube - international
Samsung Football Pubs – United Kingdom
Snowman 3D - international
AndalucíaPeople – Andalucía Spain
Edukares – Argentina
WA FuelWatch – Western Australia
Winecode Enocultura Mobile – Italy
Student Life – international
Tranvia – Alicante – Spain
Rento – www.rento.gr – Greece
Impfarzt-Suche DE – Germany
Architecture 3D – international
Ziekenhuizen in Nederland – Netherlands
GGD in Nederland – Netherlands
Stripwinkels in NL – Netherlands
Barclays – United Kingdom
ZorgRadar – Netherlands
shackbox – international
Get your Google map into Layar
Tuesday, February 2nd, 2010We are always excited to see third parties developing useful tools and services on top of the Layar open platform. One of them is the newly released Hoppala Layerserver.
Hoppala Layerserver is a cloud POI hosting service for third party content providers. The basic idea is to free content providers from creating and maintaining their own Layar webservice code. It provides you with an easy way to integrate your existing Google map into Layar. But it can also import different file formats like KML, CSV, XML or Excel. The Hoppala website shows several different kinds of content integration. (more…)
