Registration of the amazing keynote by sf author and design critic Bruce Sterling, “At the Dawn of the Augmented Reality Industry”. He talks about its history, the cool side, the dark side and gives the industry some pointers to be successful.
Recorded at the Layar Launch Event on August 17th in Amsterdam where the Layar Reality Browser was launched for the world.
Some quotes:
“Right now this is the peak of my interest”
“A techno visionary dream come true”
“People can actually, conceivably make some money off of this”
“It’s not too geeky” “It’s Artsy”
“It’s Girls, Money and Fame!”
“It’s happening” “I put on a tie”
“New names will not work”
“It’s a tag”
“AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English”
“Do some high culture things”
“Criminals are going to come…”
“You are going to get the four horse men of the infopocalypse”
“You are going to get the fear about…”
“Don’t be a deer in the head lights about it”
“You are going to need an industry journal”
“You are going to need an industry code of ethics”
“You are heading for the trough of disillusion” “It’s human nature”
“Be prepared to work for the other guy” “Be prepared to hire the other guy”
“The majors will buy you out”
“It’s gonna happen, get ready for it”
“Augments eat batteries like popcorn”
“Is there an Augmented Reality system for building Augmented Reality systems?”
“Do you have your own language?”
“You need to have a look”
“You are gonna be glamorous”
“Pretty chique… you are video people”
“…hot Dutch augmentation chicks”
“You are in for a wild ride”
“women get it”…[my gawd, we do!?];)
[i've also heard spivaks get it. + calathumpians, or so i've read (but that last 1 could just be a nasty rumor). a coupla points i'd like 2 make (my womb-dependent status permitting;))]:
a) 1 of the variable-areas you neglected 2 mention is mechanical blood-sweat-+-tears AI scripting [writing as opposed 2 coding] [think: an Augmented Reality Dramaturgy "Service" (yes, in dev currently) composed of:
1. the construction of functional AR "voices" (as in workable entity multilogues/actual avatar scripts)
2. ensuring AI/toon/"chARacter" cohesion (assisted by robust/consistent UX)
3. a gruntwork copywriting "architecture" (construction/maintenance)].
b) synthetic environments is not a phrase exclusively vomited by the military. it’s an inflating [or dare i say emergent + thereby red-rubber-stamp the hype tripe?] label that baby-pats aspects of the “traditional” Reality-Virtuality Continuum: http://u.nu/9stp. in fact, the _Augmentology 1[L]0[L]1_ project not only blip_verts thru this synthetic environments phrase-label but shouts the following tagline: “A working manual discussing the formation and evolution of synthetic environments”.
chunks,
@netwurker
[...] Good ideas on standards at an early stage of a developing industry like augmented reality are like spring sunshine and April showers for new crops. No one knows what storms and pests the growing season will bring – but water and sunshine (open standards) are always a good start. And, personally, I can’t wait to see how this new industry unfolds (also see Bruce Sterling’s Layar Conference keynote : “At the Dawn of the Augmented Reality Industry.”) [...]
Fantastic keynote, spot on. Very inspiring as well.
[...] keynote is live: "At the Dawn of the Augmented Reality Industry" http://bit.ly/IZBSo [link] view [...]
“Thank you, I will be watching.”
Wow.. shiver. :]
“the bath can’t be any hotter than now”
[...] At the Dawn of the Augmented Reality Industry Bruce Sterling’s keynote address at the Layar event held at the beginning of this week. After a short introduction in which he shares his love to AR, Sterling presents the main issues and challenges AR developers are going to face in the coming few years. Security problems, cheesiness, the AR community of Kuala Lumpur, and nazi layers – you will find it all in this thought provoking talk: [...]
[...] Good ideas on standards at an early stage of a developing industry like augmented reality are like spring sunshine and April showers for new crops. No one knows what storms and pests the growing season will bring – but water and sunshine (open standards) are always a good start. And, personally, I can’t wait to see how this new industry unfolds (see Bruce Sterling’s Layar Conference awesome keynote : “At the Dawn of the Augmented Reality Industry.”) [...]
From Auckland, “the 5th highest rated city for AR Google trends”.
Interesting that he didn’t mention IP/patent wars as obstacles to emerging businesses in this field (at least I didn’t notice him mentioning that).
Fantastic video. Thanks, Layar, for publishing it.
[...] Bruce Sterling – At the Dawn of the Augmented Reality Industry [...]
[...] Coolest App / Video – Bruce Sterling’s Layar Keynote – At the Dawn of the AR Industry [...]
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[...] If you really wanna dig deep, get down with the augmented reality guru Bruce Sterling, who recently gave a keynote about the dawn of the augmented reality industry. [...]
[...] If you really wanna dig deep, get down with augmented reality guru Bruce Sterling, who recently gave a keynote about the dawn of the augmented reality industry. [...]
[...] If you really wanna dig deep, get down with augmented reality guru Bruce Sterling, who recently gave a keynote about the dawn of the augmented reality industry. [...]
[...] If you really wanna dig deep, get down with augmented reality guru Bruce Sterling, who recently gave a keynote about the dawn of the augmented reality industry. [...]
[...] If you really wanna dig deep, get down with augmented reality guru Bruce Sterling, who recently gave a keynote about the dawn of the augmented reality industry. [...]