Part of the Blippar Group


AR and the City: Layar in New York

Gene Becker January 12, 2011

Layar’s U.S.-based AR Strategist Gene Becker will be in New York City next week. Here’s a message from Gene about what he’s looking ahead to.

New York City is one of the global hotspots for AR activity, and it’s definitely time for a Layar roadtrip!

I’ll be there all next week doing my AR Strategy thing: meetings with brands, agencies and partners, making and play-testing layers, and generally stirring up excitement for mobile AR in 2011. I’ll also be attending the excellent ARNY meetup on Tuesday Jan 18th, where I will show some demos and talk about the latest Layar news.

If you’re in town, I hope you’ll come to ARNY and say hello. It’s going to be an action packed week, and I’m looking forward to connecting with a lot of old and new friends. If you’d like to arrange a meeting, drop me a line at

Photo by Jerry Ferguson Photography on Flickr.


Email this article
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.