Last week’s second annual Augmented Reality Event featured many great sessions and keynotes on this budding industry, but it also hosted another year of the Auggies. The Auggies is a fun AR demo competition as teams give their quick pitch to an expert panel of judges in hopes of receiving the “Auggies Award.”

This year, judges Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier presided over more than a dozen competing teams. One of those teams was BuildAR, a member of the Layar Partner Network.

BuildAR is an augmented reality CMS that allows anyone to quickly and easily create Layar content using a friendly user-interface. To read more about BuildAR, check out our profile of the tool from last November.

In the video below, Rob gives his pitch about BuildAR, one of Layar’s Certified Layar Creation Tools, and receives some excellent feedback from the judges panel.