Last month our very own Maarten Lens-FitzGerald was invited to speak at the Eurovision TV Summit 2011, the world’s “leading event for public service media professionals.” The event features many forums for discussion among contributors and decision-makers in the public service media field, but is capped off with its keynote event, the Common Focus Day.

The Common Focus Day featured discussions ranging from engaging and entertaining younger viewers to how public broadcasters can adapt to the fast-moving demands of a more connected audience. Several speakers addressed Social TV and Interactive TV, and encouraged public broadcasters to create content that could be used to this end.

This year’s focus was on television stations as “multi-platform media services,” so Maarten stood up to talk about the next great media platform: augmented reality. It’s an interesting take on how an existing media platform can expand its capabilities with this up-and-coming industry, and worth a watch. Check out the video on the Eurovision TV Summit website (Maarten’s talk is video #7 in the player), or by clicking the player link below!