Layar
Part of the Blippar Group

Blog

MAKE Magazine Adds Digital Content to its Latest Issue

Chris Cameron November 21, 2011

Last week we announced Layar’s partnership with LINDA. magazine, the largest women’s glossy in the Netherlands. 

In addition to LINDA., we’ve also had an exciting Layar partnership brewing in the US with popular do-it-yourself technology magazine MAKE

MAKE magazine enriched this month’s Toys and Games issue with Layar technology, adding videos, social sharing, links to additional online content and more.

The Toys and Games issue is on newsstands now in the US, so pick up a copy and launch the “MAKE Magazine #28” layer, or take a sneak peak at the digital content in this demo video.

Permalink: www.layar.com/news/blog/358

Email this article
 

“Dutch Oprah” LINDA Brings Magazine to Life With Layar

Chris Cameron November 18, 2011

We’re excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

More than 50 pages inside this month’s edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.

A total of 120 augments can be found throughout the magazine for readers to view and interact with.

 Some examples from the magazine include: 

  • Unique backstage video footage of the cover shoot
  • One-click access to sites selling the fashion featured in the articles
  • The ability to book a test drive for the advertised cars

“We are thrilled LINDA. wanted to work with us and use Layar,” said Claire Boonstra, Layar co-founder. “Not just because it is a great magazine, but it proves what we said with the launch of Layar Vision; this is a utility that generates value for brands, retailers and online merchants by making physical items interactive.”

Watch the video to see LINDA.‘s pages come to life with Augmented Reality.

Read more »

Permalink: www.layar.com/news/blog/357

Email this article
 

StAR Wars: Watch the Rebel Alliance Battle the Galactic Empire in AR [VIDEO]

Adriane Goetz November 9, 2011

A few months ago we wrote about Spain’s Frikoño 2011 layer and the awesome 3D models of Star Wars spacecrafts therein.

Now developer David Contreras of Spanish technology group ESIDEA has upped his game, adding animation (and lasers!) to simulate battles between the aforementioned Star Wars spacecrafts.

Choose from nine different battle scenes, including the Millennium Falcon vs. a Star Destroyer, X-Wing vs. TIE Fighter and more. There’s even a reenactment of the Battle of Hoth, for all you AT-AT Walker fans.

Perhaps the best improvement in the new Frikoño 2.0 layer, however, is that you can view it from anywhere in the world. The layer text is in Spanish, but chances are most Star Wars fans will figure out what a “Halcón Milenario” is.

Read more »

Permalink: www.layar.com/news/blog/356

Email this article
 
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.