Yesterday marked the opening of Fashion Week here in Amsterdam, and to spread the word today, they’ve enhance the front pages of every big newspaper in the Netherlands.

From de Volkskrant to Spits to Trouw and of course De Telegraaf - all of them have content waiting to be unlocked and viewed by scanning them with Layar. The fashion house Marga Weimans is behind the “take over,” which features a special video and other info about Fashion Week.

If you’re in the Netherlands, pick up a newspaper, scan it with Layar and check out the videos and other content. Watch the video below to see today’s papers come to life!