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Labelmag Shows Power of Customized Interactive Print

Chris Cameron October 1, 2012

Dutch customer media company Label, which makes several journals and magazines, has recently used Layar in its own publication, Labelmag, to illustrate the power of Interactive Print. Label, as self-proclaimed “magazine makers,” focuses on consumer oriented media, and decided to feature Layar in its biannual journal.

Label’s integration of Layar into its publication stands out for its stylishly designed custom buttons and unique features, providing a great experience for readers. In the example below, readers can vote on which cover design they like better. The transparent frames around the images really help them stand out against the page of the magazine.

“Labelmag is a magazine about making magazines for marketers and communication pros,” says Label’s Lonneke Kranendonk. “The goal was to let our readers know that Layar exists, show them some possibilities for how to apply it to magazines and let them know that it’s a tool they can use.”

Readers can see a behind-the-scenes video of the photo shoot for the magazines unique cover. Spoiler alert if you were hoping they found real-life android with cables spewing from his mouth!

She says the inspiration came from hearing Layar co-founder Claire Boonstra speak at a conference in April about Layar and Interactive Print.

“The production went well. The Layar Creator is easy to use and easy to get into,” says Kranendonk. “The guidelines and tips on how to communicate Layar to readers on the Layar site really helped.”

Label also linked readers to Pinterest pages where they could view and share the original artwork found throughout the magazine. One of their more popular enhancements, however, was an “easter egg” style drawing of the well-known children’s book series character Barbapapa added to one of portraits.

Labelmag serves as a great example of how a custom feel with some unique functions can make the Interactive Print experience even more engaging. Giving readers special access to behind-the-scenes video, original magazine artwork and other content in a way that is both stylish and well implemented makes the overall experience a positive one for readers.

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