Overcoming Retail Marketing Challenges with Augmented Reality
To keep pace with the latest innovation trends in retail and ecommerce, a lot of businesses are looking into what’s hot in 2016. Last year, Augmented Reality often appeared at the top of that list, and now more and more retailers are embracing the power of AR to create a complete omnichannel experience.
In this post we’ll reveal how a major UK retailer has benefitted from integrating AR into their mobile apps, including what steps have been taken and the results observed until now.
In-Store Experience Combined With Online and Mobile
One of the main concerns retailers are facing and what has proven to be a winning tactic if successful is merging the online digital experience with the in-store experience. Stores digital integration is the step retailers need to take but many wonder what the solution is.
To tackle the challenge House of Fraser, one of the UK’s largest retail brands, introduced shoppable windows during Black Friday last year. The initiative brought amazing results as well as valuable insights into shopping patterns.
Boosting Sales During AND Before/After Opening Hours
Another constant goal retailers have is to make it easier for customers to go through the purchasing cycle and return satisfied. Higher conversion rate, engagement and retention are important but usually tricky points of the marketing strategy.
Mobile has been the next step to keep customers’ attention on the go, and now there is even more to add. In 2015, House of Fraser added Augmented Reality to its iOS app, leveraging the Layar AR SDK integrated into the app commerce platform Poq to bring actual results and build on for the future.
What did implementing AR into their app bring to the retailer? More details on the results above and some further insights into the consumer’s mind can be found in a case study we have put together with app commerce platform Poq and House of Fraser.