Part of the Blippar Group


Twitterers eager on Layar

Jaqueline Heijn August 23, 2009

Are you interested in exchanging your Layar experiences with other users? Or want to share your ideas for new layers? Then follow @layarmobile on Twitter!

Layar founders Raimo van der Klein, Claire Boonstra and Maarten Lens-Fitzgerald also post their thoughts on Twitter. You can follow them at: @rhymo, @claireboo and @dutchcowboy.

racchioIs trying #Layar on his #android phone and is amazed!
RobIsItI think this is the killer application for mobile, local information
AndrewBonnerAugmented reality looks awesome!
comgoranI just saw a youtube clip about Layar. Wow. The future is here! Im so going to get a Hero all thanks to you!
jvandisseldorpJust tested out Layar on Android and saw my own house in augmented reality through Funda feed. Very cool!
HendrikCBosYesterday I saw it in real and it worked beautifully, layar is still King Marketing & AR
MBerman1I played with the layar phone at the office. It really is incredible.
marcfonteijnBuffy the Vampire #layar … ;)
netherlandyPlaying with layar on Android. Augmented reality is fun! Halifax needs more layers.
tomklaver#layar is the first pants tighteningly cool thing for the iPhone 3gs. The term killer app doesn’t quite express how excited I am
herbertherbertThis tech’s just awesome.
infophageJust tested #Layar Reality Browser for Android Just amazing, it’s one of those Science Fiction moments :-)
sarisignorelliI’m so excited about #Layar ! Imagine the possibilities.
leoverdonckBeen to #layar 2.0 ….Impressed….
csoren#Layar for Android is seriously impressive!
paulusveltmanThx for yet another awesome event. Loved Bruce and was impressed by all #layar announcements.
jspinneyvery very very cool AR stuff coming out of #Layar unveiling in Amsterdam
andrevanhoepenZiet er strak uit dat Layar:)
tuzonghuaAndroid Layar reality browser is back out on the Market. Sweet!
danischoutenwe got a winner.
doxarasHilarious. Samsung provides with Galaxy a custom layer for Durex points of sale in Amsterdam.
marcfonteijnI will bet you a big yellow smily that a pacman #layar will be just THE killer #layar
benjamiImpressed with Layar
nasnl105 layars (soon) is impressive in just 2 months
micheloptlandtNext version of #Layar looks nice. Process for adding and publishing a new layer looks pretty straightforward.
delchonessI was quoted at #layar next. holy cow! ;-)
thedocTrying out Layar for Android. Awesome stuff.
maartenkesLayar heeft “quite a buzz” veroorzaakt, rode hoed barst zowat uit z’n voegen
dymetzerThe Layar App for Droid is pretty impressive
nymphobraniacAn Augmented Reality browser for Android and iPhone 3GS? This is a game changer
damonoehlmanLayar is the first app to really make me want an android based phone.
mayito97did you try layar at the strip its insane especially twitmondo
jogonzalJust discovered Layar. Its creepy but cool.
alwaystyredChilling in the yard, checking out Android apps! Get involved with Layar, looks ace!
thelazzyoneLayar for android is amazing! I love that it is some many different augmented reality apps in one.
jeffbereznyis perplexed by layar reality browser. 2.0 check it out!
thethomaspetersLayar shows the Augmented Reality - This is getting fun! WoW - how fast we are advancing
tompolkLayar looks to have all ingredients to be THE mobile marketing delivery platform.
uniquelyericabout time android getting some better apps… is hot as HELL!!!
negativekMmm, Twitter plus Layar really is sexy.
thesreichertLayar looks pretty damn cool…
wonvankalsbeekGEWELDIG: augmented reality for Android
ivansmiththis thing looks pretty cool
ibsmohammedWow…layar is a very impressive app
michaeljbyersDownloaded Layar for my phone last night. It looked great, I think Augmented Reality (AR) is going to be BIG!!
kiteatonJust concluded speaking with Maarten Lens-Fitzgerald of Layar—a very cool guy, with a very cool app.
baslangenbergLayar is de shit!
theokroeseLayar, the next generation of interaction, pretty cool
r3vmixmanThis new app on my phone is awesome. Its called “Layar” and it let’s me find people near me using twitter, reviews, shops, etc. Fun stuff.
orchardonlineLayar Reality Browser - it’s augmented reality taken to the next level…
digisalwow Layar for the G1 is pretty awesome. Brightkite has a featured layer. so cool.
zlpLayar augmented reality browser for your phone… UNREAL…
gartenbergThanks to @Rhymo I’m now augmenting my reality with Layar. One of the coolest mobile apps. EVER.
asgodfreyLayar’s gone global. Sooooo happy. Apple still doesn’t support video API’s for iPhone. Soooooo angry.
appholicLayar is great! Makes places a lot more interesting! Gonna stroll in NYC to play w/ it some more! Gotta bring my charger tho’!
simondsGoing to walk around downtown and play with Layar, new augmented reality browser. Only on Android for now (suck it iPhone).
snafilterCan’t wait to try out Layar and the Trulia Layer next time we go house shopping! Goosebumps I tell you, goosebumps! Augemented Reality


Email this article

Video: Bruce Sterling’s Keynote – At the Dawn of the Augmented Reality Industry

Maarten Lens-FitzGerald August 20, 2009

Registration of the amazing keynote by sf author and design critic Bruce Sterling, “At the Dawn of the Augmented Reality Industry”. He talks about its history, the cool side, the dark side and gives the industry some pointers to be successful.

Recorded at the Layar Launch Event on August 17th in Amsterdam where the Layar Reality Browser was launched for the world.

Some quotes:

“Right now this is the peak of my interest”
“A techno visionary dream come true”
“People can actually, conceivably make some money off of this”
“It’s not too geeky” “It’s Artsy”
“It’s Girls, Money and Fame!”
“It’s happening” “I put on a tie”
“New names will not work”
“It’s a tag”
“AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English”
“Do some high culture things”
“Criminals are going to come…”
“You are going to get the four horse men of the infopocalypse”
“You are going to get the fear about…”
“Don’t be a deer in the head lights about it”
“You are going to need an industry journal”
“You are going to need an industry code of ethics”
“You are heading for the trough of disillusion” “It’s human nature”
“Be prepared to work for the other guy” “Be prepared to hire the other guy”
“The majors will buy you out”
“It’s gonna happen, get ready for it”
“Augments eat batteries like popcorn”
“Is there an Augmented Reality system for building Augmented Reality systems?”
“Do you have your own language?”
“You need to have a look”
“You are gonna be glamorous”
“Pretty chique… you are video people”
“…hot Dutch augmentation chicks”
“You are in for a wild ride”


Email this article

Event Video: Layar 2.0 Walk Through

Maarten Lens-FitzGerald August 18, 2009

Raimo van der Klein, CEO of Layar, announces the new global release of the Layar Reality Browser and walks through the new features. The video is less than 10 minutes.

View the slides here in pdf or as a webversion

This is the rough cut of the video. More coming soon.

In the mean time check the content catalog, over 87 examples of layers available all over the world.


Email this article

Press Release: Layar Reality Browser Announces Global Launch and New Features in the Latest Release

Maarten Lens-FitzGerald August 17, 2009

Over 100 partners worldwide developing content layers including well known brands

AMSTERDAM, August 17th 2009. Layar, which was first launched in June 2009 in The Netherlands, announces that its second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which vary from Wikipedia, Twitter and Brightkite to local services like Yelp, Trulia, store locators, nearby bus stops, mobile coupons, Mazda dealers and tourist, nature and cultural guides.

Layar Reality Browser 2.0
To discover new content quickly and with ease, the new Reality Browser includes sections for ‘Featured’ and ‘Popular’. All layers are also accessible via a keyword search in the search function. Layers that are used often can be saved to ‘Favorites’. In addition to the enhanced augmented reality camera view, it is now possible to select Map or List view. For every Point of Interest (POI), several actions can be taken such as: linking to a mobile site for more information, playing a live location based trivia game, linking to a video or sound clip, clicking to call for reservations, and looking at a route description to the POI. Content partners can fully customize their layer to provide a distinctive experience for the user.

500 more developers
Over 100 developers worldwide have been given access to the Layar platform by means of an API key, and are currently developing layers.

Scott Halcomb of SystemK from Japan, who developed 22 layers including the ‘Sapporo Hotspots’ layer:
“With the Layar API and support of the developers community, creating layers has been a pleasure.”

Dave Elchoness of GoWeb3D from the USA/ India, with 11 layers published including FlickAR:
“We strongly believe that Layar represents the next evolution for mobile applications and feel privileged to participate.”

Michael Coutinho, Technical Manager at Trulia, USA:
“This is a great idea. I was able to develop our layer in about three hours.”

To further grow the community of developers, Layar has released an additional 500 new API keys. The supporting wiki (, with developer instructions and documentation, is now available.

Layar for all
Starting from today, Layar is available for everyone with an Android phone anywhere in the world. The Reality Browser can be downloaded in all local Android Markets and is pre-installed on the new Samsung Galaxy (i7500) in The Netherlands.

Dirk Groten, CTO:
“The next platform on which Layar will be available is the iPhone 3GS. We are currently investigating other platforms that support our functionalities.”

Raimo van der Klein, CEO:
“With the release of this Reality Browser we believe we have created a worldwide platform that will bring both fun and relevant Augmented Reality experiences in one application to a growing audience of users.”

The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information of the area, play a live game, etcetera. Layar first launched on June 16th, 2009 and announced the opening up of its platform by means of an API on July 8th, 2009. The Layar platform serves as an enabler for mobile location services - any database with geo-location information can easily be turned in a content layer. The Layar Reality Browser is globally available for mobile phones running the Android operating system. Layar is a company based in Amsterdam, The Netherlands.

Contact Maarten Lens-FitzGerald at for press inquiries

All press material is on
View all new content layers here:
View all new functions here:
View all developer videos here:


Email this article

Layar 2.0 Functional Screens

Maarten Lens-FitzGerald August 17, 2009

View all functional (navigational) screens in this presentation.

Choose the web/HTML version by clicking the image below or download the PDF version.


An overview of the functional screens as direct downloads.

[gallery link=”file” columns=”2”]


Email this article
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.