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8 Layar 2.0 Videos

Maarten Lens-FitzGerald August 17, 2009

From Magazine to Mazda in 80 Seconds. Powered by the Layar Reality Browser.

Find the closest Mazda dealer by scanning a QR-code in a magazine ad. The link in the QR code starts up the Layar Reality Browser in the Mazda content layer. When you find the one you want, select more information, directions or simply call them with one click. A great example of how the Layar Reality Browser can be used in a relevant manner in traditional media.

Production: & DSRPT.COM, Music:, Agency: JWT International, Client:

Layar Man Episode 1

Layar in Japan, the series…. by, also see Episode 2 coming soon.

Why we love Developing our Brightkite Layar
Video: Brightkite

Brightkite on Layar

Video: Brightkite

Tweetmondo on Layar

Video by Tweetmondo

Developing the Stuttgart layer

Video and layer by

EyeTour Tourist Guide and Layar

Video of the tourist guide layer of San Juan, Puerto Rico. Video by EyeTour.

Real Estate Prices in France

Layer & video by


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Layar 2.0 Content Catalog

Maarten Lens-FitzGerald August 17, 2009

View all 87 layers that are now live (or almost) all over the world in the Layar 2.0 Content Catalog.

  • Real estate (7 layers)

  • Health care (2)

  • Transportation (9)

  • Tourism: Places to stay (3)

  • Tourism / Tours / Guides (14)

  • Leisure and entertainment (16)

  • Games (1)

  • Weather (1)

  • Retail (8)

  • University / Schools (5)

  • Local search & Directory service (4)

  • Social networks & communicties (12)

Click on the image for the HTML / web version. Or get the 28 mb PDF here.


Detailed list

Real estate:

  • Who Built (NL, later more)

  • Woonnet Rijnmond (NL)

  • Public Works (Japan)

  • Property Search (Ireland)

  • Wohnmap (Germany)

  • Trulia (US)

  • MeilleursAgents (France)

  • Funda (Netherlans)

Health care:

  • Hospitals (Japan)

  • AED locations (Japan)

  • Univé zorgvinder (NL)


  • Irish Rail stations (Ireland)

  • Nearby Bus Stops (Seattle, USA)

  • Transportation (Japan)

  • Roadways (Japan)

  • Railways (Japan)

  • Bus Stops (Japan)

  • Gasoline Stands (Japan)

  • Brussels Public Transport STIB/ MIVB (Belgium)

  • Cathay (Worldwide)

Tourism: Places to stay:

  • ANWB (Netherlans)

  • Lodging (Japan)

  • Greenbookings Hotels (Worldwide)

Tourism / Tours / Guides:

  • Sapporo Hot Spots (Japan)

  • Poetry In Motion (Paris and New York)

  • Muzar Art can Cultural Heritage (NL, potentially worldwide)

  • WorldWarI Guide (France)

  • Tourism (Japan)

  • ARwalk Art (Dusseldorf, Cologne, Berlin, London)

  • Santiago de Compostela pelgrium route guide (Santiago, Spain)

  • Las Torunos Natural Reserve (Cadiz, Spain)

  • Purdue University Arboretum (West Lafayette, Indiana, US)

  • Greece Tourist Guide (Greece)

  • Schatten van Brabant, stories & pictures of the past (Netherlands)

  • UitInBrabant, cultural events & locations (Netherlands)

  • Alles in Tilburg (Netherlans)

  • EyeTour Old San Juan, video guide (Puerto Rico)

Leisure and entertainment:

  • Ticket Channel (US, Europe, some parts of Asia)

  • Mr Movie (Netherlands)

  • IENS restaurant guide (Netherlands, only Samsung Galaxy)

  • Amsterdam House Scene history (Netherlands)

  • Leisure (Japan)

  • Entertainment (Japan)

  • Food & Drink (Japan)

  • Outdoors (Japan)

  • SoundWalk, cinematic mix of fiction and reality (Paris, Europe, New York, China, India)

  • Blank, the Graphic Novel (Worldwide)

  • OMGICU, celebrity spotting (NYC)

  • VooDoo Festival (New Orleans)

  • Eurosonic Festival (Groningen, Netherlands)

  • (Netherlands)

  • EAT (USA)



  • Reality Quiz (Worldwide potential)


  • Buienradar (rain radar) (Netherlands)


  • TNT post, letterbox locator (Netherlands)

  • Banks (Japan)

  • Convenience stores (Japan)

  • Shopping (Japan)

  • Post offices (Japan)

  • Bouygues Telecom shops (France)

  • 01Pages Mobile Coupons (Paris, France)

  • Mazda dealers (Netherlands)

  • Tempo Team (Netherlands)

  • ING (Netherlands)

University / Schools:

  • Purdue University Campus Tour (West Lafayette, Indiana, US)

  • University of Wisconsin Campus Map (USA)

  • Syrabuse University iSchool (USA)

  • Schools (Japan)

  • Hokkaido University (Japan)

Local search & Directory service:

  • Stuttgart Region Cluster (Germany)

  • Businesses (Japan)

  • Layar Local Search, Google (Worldwide)

  • iLocal, Samsung Search (Netherlands)

Social networks & communicties:

  • Layercake Mashup (custommade by GoWeb3D) (Worldwide)

  • Social ARgreggator (your social networks by GoWeb3D) (Worldwide)

  • Argo (send AR notes by GoWeb3D) (Worldwide)

  • RateMyArea (UK)

  • Qype (Germany, UK, France, Spain, Portugal, Poland)

  • Ceener (Worldwide)

  • FlickAR photos (Worldwide)

  • Tweetmondo (Worldwide)

  • Wikipedia (Worldwide)

  • Yelp (US, Canada, UK, Ireland and more)

  • PagesJaunes restaurant guide (France)

  • Brightkite (Worldwide)

  • Hyves (Netherlands)


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Layar pre-installed on Samsung Galaxy in The Netherlands

Rhymo August 14, 2009

Layar - Samsung Galaxy

Today, 14th of August,  Samsung Netherlands announced that Layar will be pre-installed on Samsung’s first Android phone, the Galaxy (i7500). This Layar version will have, next to the regular content, exclusive layers of Dutch restaurant review site IENS, Buienradar (rain-forecast) and Samsung Search by ilocal. We are grateful that Samsung has chosen Layar as a partner to bring our exciting service to their customers. During today’s press-event the Dutch press was also treated to a preview of our new and improved browser: Layar Reality Browser 2.0

If  you are interested to hear all about our next browser just RSVP for the Layar NEXT event coming Monday in Amsterdam.


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Bruce Sterling to speak at Layar NEXT event

Rhymo August 4, 2009

On the 17th of August at the Layar NEXT event in De Rode Hoed the Netherlands the world famous Science Fiction author Bruce Sterling will share his view on the technology we currently call Augmented Reality (What a terrible name). We are sooo looking forward to this and are extremely happy that he will attend.

Bruce Sterling:
Blog: Wired (beyond the beyond)
Books: Amazon list

If you don’t want to miss this make sure you register here for the first Layar NEXT event. Seats are starting to become scarce.


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A selection of 8 Layar Dreams…

Maarten Lens-FitzGerald August 3, 2009

It is a little over a week that I started as project manager at Layar. One of the first things I did is check out the dream catcher input. Lots of people sketched out their ideas for cool layar content and this is a selection of the ones that really inspired me.

Do you also have an idea for cool layar content? Start making your own with the dream catcher right now. It’s easy!

Enjoy, Marjolein ten Berge

Daft Media Limited; property search layer for sale, rental, shared and commercial property; Republic of Ireland

EyeTour; creation of several layers, including: video tours, photographic material from database, historical accounts, contact information, hours of operation, pricing options, reservations; San Juan, Puerto Rico

European AED finder; Radboud University Nijmegen Medical Centre, The Netherlands

Greenbookings; a layer with 60k hotels; location, price, room availability, description; worldwide

Purdue University; Campus tours information and the Purdue Arboretum tour data; West Lafayette, Indiana US

Timberline Natural Resource Group; “citynotice-layer” allows a user to comment on and ask questions of the city as to infrastructural or political issues; BC
timberlinenaturalresourcegroup_canada_city-notes; Social network people identifier; worldwide

Zehnder Communications; “Music Festival-layer” allows attendees to locate and find stages, food options/menus, craft vendors/items for sale, etc… ; New Orleans, LA - USA


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