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Layar is on TV!

maurice groenhart March 10, 2010

Last weeks we have seen two commercials on TV that include Layar. One is from Samsung in France and the other is from LG in the Netherlands. It’s great to see handsetmanufacturers embrace Augmented Reality to promote their devices. We hope to see more of these commercials in the future. Have a look at the videos below to see how they integrated Layar.


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Layar opens for mainstream business

maurice groenhart February 15, 2010

Barcelona, February 15th 2010. Augmented Reality (AR) platform provider Layar announces today the possibility for producers and publishers of AR content to offer their experiences for sale. In addition, Layar reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership, which will bring Layar capable phones to the mass market. This will enable tens of millions of people to experience Layar AR content on their mobile phones in 2010.

The Layar platform allows brands, game developers, publishers and producers to engage with customers through the creation of rich immersive real world experiences. Already 375 layers have been published, with over 1200 layers in development. More than 2000 organizations in 70 countries are benefiting from the unique capabilities of the Layar platform, developing great content.

As of mid March 2010, all Layar producers and publishers will be able to generate a return from their investment in AR. They can offer both free and paid content through the Layar platform. Layar will facilitate global mobile payment processing and distribution in all currencies. Producers can fully focus on content - without having to worry about mass market distribution, developing for multiple mobile platforms, or financial administration.

Layar continues to strengthen its position in the Augmented Reality market with securing EUR 2,5 million (US $3,4 million) in funding by Sunstone Capital and Prime Technology Ventures, and surpassing the 1 million user mark. With this, Layar opens the door for mainstream business in the new medium of Augmented Reality.


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Layar Double Award Winner at Mobile Premier Awards

maurice groenhart February 15, 2010

Layar has been judged the winner of two prizes at the Mobile Premier Awards, at Mobile World Congress. Layar was voted the Best Start Up in Marketing and Best Start Up in Entertainment. The Mobile Peer Awards is a key event organized around the Mobile World Congress in Barcelona.  A jury of industry experts chose Layar from over 90 leading Mobile Startups, and we are honored to be the only company to win two awards.

The prize for best startup in Mobile Marketing is granted in partnership with the Mobile Marketing Association.  The prize for Mobile Premier Award in Entertainment is handed out in partnership with the Mobile Entertainment Forum
“We have been enormously impressed by the innovation behind Layar and can see great potential in the application for brand mobile marketing initiatives globally,” said MMA MD for EMEA Paul Berney.”

“Layar stood out in particular for providing easy accessibility for third parties to enable greater usage and uptake of augmented reality, an area identified as one of MEF’s top ten mobile media trends for 2010. said Rimma Perelmuter MEF Executive Director.”

“This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen and organizer of the Mobile Premier Awards. “Layar is a great representative of the new generation of innovative startups.”

We at Layar are very thrilled and honored to receive these awards.


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Layar wins the eComm Application Award

Jaqueline Heijn October 30, 2009

Today Layar won the eComm Application Award. We feel extremely honored to have received this prestigious award and are grateful for the recognition of Layar as a valuable and promising addition to the communications industry.

Layar wins eComm Communication Application Award

We are proud of our team who made this possible and thankful to the community of developers who never cease to come up with ground-breaking ideas for new layers!

The award was presented by Lee Dryburgh, founder of eComm and the World’s SS7 Expert.

Winner of the eComm Technology Award was Google with ‘Google Wave’, an online tool for real-time communication and collaboration. A revolutionary platform and a well deserved win!


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Layar Wins Vodafone Mobile Startup Challenge (video)

Maarten Lens-FitzGerald September 27, 2009

Last Friday, September 25th 2009, Layar won first place in the Vodafone Mobile Clicks start-up challenge and was awarded €75.000.

We are sooooo proud of our team who made this possible and very thankful to all who helped: users, developers, partners, family, friends, voters, fans..everybody!

Here is the video registration of Maarten’s pitch. At the end of the 20 minute video you will see the faces of Raimo, Claire and Maarten when it was announced they won. They were pretty excited… 8-)

Slideshare of the presentation (PDF here)

Vodafone Press Release:

Winners Vodafone Mobile Clicks 2009 announced at Picnic

This year’s winner Layar first start-up to really make augmented reality happen

25 September 2008 – At Picnic 2009, Jens Schulte-Bockum, CEO Vodafone Netherlands just announced the winners of Vodafone Mobile Clicks 2009: A competition to drive innovation by innovative mobile Internet start-ups. In a Dragon’s Den-like finale, 6 finalists battled in front of a 5-member jury for a total of EUR 150,000 in prize money. Out of a total of 100 contestants, Layar won EUR 75,000 for its successful mobile augmented reality browser. Mobypicture won EUR 50,000 for its service for sharing photos and videos via mobile. Woobius won EUR 25,000 for their online collaboration tool which simplifies file sharing and collaboration between architects and engineers.

Jens Schulte-Bockum:

“I am very pleased with this wonderful winner! It was an exciting competition and a close finish. We had many good candidates, both from the Netherlands and the United Kingdom. We are very proud that Vodafone Mobile Clicks has succeeded once again in stimulating so much talent and innovative ideas. That fits well with our company philosophy: a challenger company with entrepreneurial spirit. With Vodafone Mobile Clicks we empower young companies in the field of mobile Internet to further develop their innovative ideas and present them under optimal conditions to the customer, just as we do.”

Vodafone Mobile Clicks 2009 consisted of 4 selection rounds, taking place in the period April to September 2009. Everyone over 18 with a good idea for a mobile site, service or application could take part. Services of existing mobile start-ups, younger than 3 years old, could also take part.

The jury consisted of Vincent Everts (Trendwatcher and gadget expert), Rudy de Waele (Founder Mobile Monday Barcelona and Madrid and the Mobile 2.0 event), Richard Titus (new media entrepreneur), Lee Epting (Vodafone Group) and Heike Scholz (Blogger MobileZeitgeist).  Vodafone Mobile Clicks is an initiative from Vodafone designed to stimulate the mobile Internet sector in the Netherlands and United Kingdom. It is the second consecutive year that the competition has been organised in Holland and for the first time in the UK.

More information is available at


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