Mattel Promotes Barbie® in Canada with Interactive In-Store Displays and Accessories
Toy manufacturer Mattel is turning to Layar’s Augmented Reality technology to promote one of the world’s most iconic and famous toys: Barbie®.
During the busy holiday shopping season, Mattel partnered with Toys“R”Us Canada, one of the world’s largest toy stores, to promote Barbie®. The promotion objective is to engage with young girls and parents at home, in-store and online and runs in store into Summer 2015.
