Earlier this month, the Vodafone Institute hosted a one-day summit in Berlin called “digitising europe – Opportunities for the Next Generation,” which included interactive elements built with Layar’s Augmented Reality technology.

The goal of the event was to discuss and debate how the continued digitization of the business, work and education fields can spur growth in Europe, and featured a keynote by German Chancellor Angela Merkel. The invite-only event featured 350 business leaders, politicians, innovators, entrepreneurs, academics and students.

Creative agency TRIAD, which was responsible for the organization and guest management of the event, made use of Layar to bring certain aspects of the event to life with AR. Attendees were surrounded with opportunities to experience AR from the very start as the event’s invitations featured scannable content.

Additionally, the event program, wall banners and table displays could be scanned with Layar to reveal extra content, including videos of speakers and social media links. TRIAD made a strong effort to inform attendees with multiple calls-to-action, including artwork on the invitation, program, attendee name tags, interactive displays and even a mention by the moderator during the event.

Nice Video I just found on YouTube of a campaign from Volvo Cars with Layar. Very nice way to integrate Augmented Reality in a campaign.

Here is another clip associated to the Subject60 campaign.

The Berlin Wall was a concrete barrier built by the German Democratic Republic that completely enclosed the city of West Berlin, separating it from East Germany including East Berlin. The wall fell in 1989, but is now back in it’s original environmental context in Berlin with the Berliner Mauer layer.

Two German layer developers, Hoppala and Superimpose, developed this layer, which is an amazing showcase of the 3D capabilities and relevancy of our platform when it comes to putting back history in it’s original context. The Berliner Mauer layer includes guard towers placed along large concrete walls, which circumscribed a wide area.

Follow the former border line from Brandenburg gate and experience german history at an historical place – right in the middle of germanys capital.

Check out this cool layer when you’re in Berlin. Go to the Brandenburg gate, open the Berlin Wall layer and see how the fallen Berlin Wall comes back to life.