Bzenia, a family-owned and operated luxury organic winemaker from the Czech city of Bzenec, recently teamed up with design agency Little Greta to add a bit of Augmented Reality flair to the company’s bottles.

As part of a project to refresh the label of Bzenia wine, Little Greta made use of Layar’s technology to enhance the label with interactive AR elements. Nicknamed “your personal sommelier” or the “genie in the bottle,” the added AR content allows customers to view a short video showing the winery owners sharing interesting trivia about each bottle’s unique contents.

To access the content, customers need only to scan the bottle’s label with the free Layar App, available for iOS and Android.

“The AR features have been commended by many of Bzenia’s customers, even to the point where Bzenia’s very own clientele requested AR to be featured on the bottles Bzenia produced exclusively for them as Christmas gifts,” said Little Greta. “Thanks to Layar, Bzenia was able to boost their sales and enhance its reputation as a technology pioneer among Czech wineries.”

To try it yourself, head on over to our client examples page and scan the bottle with the Layar App!

Beverage company Crystal Light launched a magazine advertising campaign with a twist – Layar’s interactive print technology!

Readers of various magazines in the U.S. will see the “Color Me Stylish” Crystal Light ads. Some of the ads feature black-and-white illustrations which can be brought to life with color by scanning with the Layar App.

In this example, scanning the ad brings up a nicely-designed widget that lets the reader view different illustrations for different flavors and colors of Crystal Light. The products in the illustration change color and can be tapped to view more info.

Try it yourself! Click the image to the right to view a larger version that you can scan with the Layar App. It’s a fine example of what’s possible with the Layar Creator.