House of Fraser, one the U.K.’s largest premium department store chains, is now offering its customers a unique mobile shopping experience with Augmented Reality (AR) technology from Layar.

By integrating the powerful Layar SDK into its existing mobile app, House of Fraser now allows customers to “Scan to Explore” and shop for products directly from its catalogue through AR. Customers can quickly shop and access immersive content, like videos, music 3D product previews, recipes and lookbooks.

The Layar SDK allows for a seamless integration of AR technology into existing mobile applications. House of Fraser also used the app commerce platform Poq to quickly and easily create a customized mobile AR experience for their customers.

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One of the great things about interactive print is that it can bring an interesting experience to even the most basic tasks of life.

Take shopping for appliances, for example. We don’t have to do it that often, but when we do, it’s important to get all the right information. It’s like buying a car. Pelgrim, one of the largest sellers of kitchen appliances in the Netherlands, recently decided to make the experience of browsing their catalogue more engaging.

They’ve enhanced several pages of their 2012 catalogue with Layar to provide digital extras to customers. Scanning the pages (the one’s clearly marked with Layar icons) displays mostly YouTube videos of the products described. However, in certain spots you’ll find discount coupons for as much at 50% off. Not a bad deal, eh?

Take a quick tour of the Pelgrim catalogue below in our photo gallery. 

Click here to read the Dutch press release!

Layar has teamed up with popular Dutch home decor catalogue vtwonen to help change the way readers make purchases.

With the latest vtwonen “magalogue” (a combination magazine/catalogue), readers can scan the pages and instantly buy the items they like.

Items for sale in the pictures appear with a button to purchase the items when scanned with Layar. The links take readers directly to vtwonen’s mobile shopping site where they can instantly purchase the items and pay with PayPal. It’s also easy to just add items to a shopping cart and save them for later.

Anita Beijl, marketing manager for vtwonen, calls the Layar implementation the “ultimate print shopping experience,” and adds that Layar makes it easy to quickly expand the brand to new platforms.

Try it yourself on the vtwonen magalogue, available today, or simply test one of the pages after the jump. Check out the video below to see the magalogue in action! And for those that speak Dutch, be sure to watch our interview with Martijn van der Neut of vtwonen!

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