We’re happy to share another great example from the States as respected publishing industry magazine Publishing Executive has enhanced its latest issue with Layar’s interactive print technology.
Publishing Executive is a magazine tailored for, appropriately, publishing executives! It provides case studies and discusses new innovations in the publishing world, among other things, so it’s natural that Publishing Executive will include interactive print going forward.
“We make it our business to keep up with and write about new technology in the magazine industry,” said Editorial Director Lynn Rosen. “I think it’s really important that we also use the technology we write about. It helps our readers learn more about the various products and how they work.”
Publishing Executive first heard of Layar when co-founder Maarten Lens-Fitzgerald spoke at Dr. Samir “Mr. Magazine” Husni’s ACT 3 conference last fall. “It was a very compelling presentation,” said Rosen.
“We found the [Layar] system to be extremely user-friendly and the results had a lot of impact. It has a real “wow” factor. And the customer service is excellent!”
The cover of the latest edition of Publishing Executive, titled “Reinventing Publishing,” offers links to social media, subscription options, slideshows and videos help bring the publication to life.
When asked about the magazine’s experience with the Layar Creator, Rosen called it “clear-cut and simple.”
“You can be up and running quickly,” she adds. “We went from deciding to use it to closing an issue in about two weeks!”
Publishing Executive plans to use the Layar Creator to enhance each of its issues with more and more interactivity going forward. The magazine joins the growing group of publications and industry influencers using Layar’s interactive print technology.
“Everytime I pull out my smartphone and show people how the cover comes to life, I get a great reaction!”