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Blog: creator-case

Creator Used to Enhance LBC’s Gazettes Newspapers

Chris Cameron July 30, 2012

Gazettes Newspapers, a group of newspapers in Long Beach, California, has discovered the Layar Creator, augmenting the front pages of its sports sections with bonus videos for readers.

Sports editors Mike Guardabascio and J.J. Fiddler recorded the video embedded above that explains how readers can use their smartphone to access the bonus content with Layar. Here’s a excerpt from an article about the project that appeared in the Gazettes.

Gazette Publisher Simon Grieve said that as digital consumption continues to grow, the Gazette is dedicated to embracing the advancements of a tech-hungry world, and finding ways to integrate familiar and trusted forms of news media with these new developments. […]

“Newspaper pages can only hold so much,” Grieve said, “but the opportunity to have an array of digital content hiding just beneath the surface, ready to be brought to life with a simple scan from a cell phone, opens a lot of exciting doors for both newspapers and their readers.”

Mike Guardabascio, co-sports editor at the Gazettes, shared his excitement about the new technology:

“When (co-sports editor) JJ Fiddler and I first got to the Gazettes, we joked about how great it would be to put our video highlights in the newspaper, should that technology ever exist.” Guardabascio recalled. “We weren’t serious, but now someone has come along and invented a way to do just that.”

We love that pioneering journalists have started using the Creator to enhance the static print pages of their newspapers. This project is a prime example of how any publication, big or small, can quickly begin creating interactive print all by themselves with the Layar Creator.

Gazettes also plans to continue using the Creator with it’s coverage of the 2012 Summer Olympics in London.


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Layar Creator Brings Interactivity to Nature

Chris Cameron July 25, 2012

While we love to focus on Interactive Print and how it can enhance the reading experience of magazines, newspapers and other printed materials, people are currently using the Layar Creator to enhance all sorts of things. Even nature.

If you’ve ever been to a national park or any other outdoor nature spot, you probably remember the information panels most locations display to provide information to readers. They’re found everywhere, even at monuments and other tourist attractions. But what if those static panels could come to life with digital content?

Take, for example, the Dutch Natuurmonumenten (Nature Reserves) in Texel. The info panels at the reserves have been augmented using the Creator to provide a guided video tour of the scenery.

Park ranger Eckard Boot hosts the videos from the very spot where the panels stand, providing answers to popular questions and details about the species of animals and plants in the various areas. So far 11 panels have been enhanced with Eckard’s videos, and they even include “View with Layar” stickers on them to let people know they can be scanned!

Check out the example video below.

The most interesting thing about the Natuurmonumenten’s efforts to enhance their panels is that they did it all by themselves, including the stickers. The Layar Creator allowed them to upload photos of the panels and enhance them with links, social media buttons and, of course, Eckard’s video tours.

We love to see individuals taking the initiative and creating awesome new content with the Layar Creator. This just goes to show that there is no end to the number of ways in which the Layar Creator can be used.


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PostNL Partners with Layar

Chris Cameron July 13, 2012

Back in March we told you about “Er is Post!”, a quarterly magazine from the Dutch national postal service PostNL, and how it had been enhanced with digital content and direct links using Layar. The video above shows the results.

Today, we’re excited to announce that PostNL and Layar have partnered to continue bringing interactive print to the doorsteps of over 6 million households in the Netherlands. PostNL announced the partnership today on their website.

Making traditional post advertising interactive is a nice bridge between the physical and online world, said PostNL Commercial Director Ger Jacobs in March. “With first-hand experience, we hope PostNL can better service its enterprise customers in the future by providing guidance in the use of old and new media.”


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Making Shopping for Appliances More Engaging

Chris Cameron July 6, 2012

One of the great things about interactive print is that it can bring an interesting experience to even the most basic tasks of life.

Take shopping for appliances, for example. We don’t have to do it that often, but when we do, it’s important to get all the right information. It’s like buying a car. Pelgrim, one of the largest sellers of kitchen appliances in the Netherlands, recently decided to make the experience of browsing their catalogue more engaging.

They’ve enhanced several pages of their 2012 catalogue with Layar to provide digital extras to customers. Scanning the pages (the one’s clearly marked with Layar icons) displays mostly YouTube videos of the products described. However, in certain spots you’ll find discount coupons for as much at 50% off. Not a bad deal, eh?

Take a quick tour of the Pelgrim catalogue below in our photo gallery


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Discovery Magazine Debuts with Layar!

Chris Cameron June 26, 2012

Science lovers everywhere know the awesomeness that is the Discovery Channel. From Shark Week to Mythbusters and even super-tough reality shows like Deadliest Catch and American Chopper.

Now, in the Netherlands, Discovery is bringing it’s branded form of edu-tainment to the print world, with the launch of the first ever Discovery Magazine. And the best part? The magazine is using Layar to enhance the pages right from the start.

In stores now, you can pick up issue #001 of Discovery Magazine, including lots of great extra content and digital interactivity loaded into the pages with Layar.

Right from the get-go, Layar is featured prominently in the debut issue. The opening pages introducing the magazine to the world clearly spell out how viewing the pages with Layar can reveal great digital extras to the reader. Throughout the magazine, Layar logos make it very easy to tell which pages can be viewed for more content.

This kind of clear explanation is a key part of any print campaign with Layar. Publishers see far better results and interactions when readers are clearly informed of how and where to view the pages with Layar.

This issue features links, videos and other great content only available with Layar. There’s even a great advertorial for Hertog Jan beer which features an awesome behind-the-scenes vide which takes a look at their brewing process. 

The magazine will publish six times a year with a print run of 35,000. Check out our photo tour of the magazine above and be sure to pick up your own copy today!

Check out larger versions of the photos below!


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