Last week’s second annual Augmented Reality Event featured many great sessions and keynotes on this budding industry, but it also hosted another year of the Auggies. The Auggies is a fun AR demo competition as teams give their quick pitch to an expert panel of judges in hopes of receiving the “Auggies Award.”

This year, judges Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier presided over more than a dozen competing teams. One of those teams was BuildAR, a member of the Layar Partner Network.

BuildAR is an augmented reality CMS that allows anyone to quickly and easily create Layar content using a friendly user-interface. To read more about BuildAR, check out our profile of the tool from last November.

In the video below, Rob gives his pitch about BuildAR, one of Layar’s Certified Layar Creation Tools, and receives some excellent feedback from the judges panel.

Augmented Reality Event 2011 is going strong in Santa Clara, California but don’t fret if you couldn’t make it. We have more video for you from the event and more still to come.

Today we’ve got Layar co-founder Maarten Lens-FitzGerald talking about moving beyond the presumption that space is exclusive. So what does that mean? Well, at Layar, we are interested in democratizing space - opening it up so people can use public space to digitally express themselves.

To get a better idea of what this all means, check out Maarten’s talk below.

UNTETHER.tv is an Internet video series hosted by entrepreneur and mobile industry expert Rob Woodbridge. The thesis of the series, Woodbridge says, is to discuss the new business environment created by the burgeoning mobile industry and to hear the stories from the people on the front lines.

The series features interviews with notable mobile industry figures, and recently our very own Maarten Lens-FitzGerald was Rob’s guest for a discussion about Layar and augmented reality. In this interview, which clocks in at just under an hour, Maarten discusses how Layar got off the ground and how we’ve reached where we are today.

But more importantly, Maarten explains where Layar is headed and how augmented reality itself will impact the world in the near future. So take a look at the embedded video below, or if you’d rather kick back with your eyes closed you can also download and audio version of the interview for your listening pleasure.

Enjoy!