We recently released an update to the Layar Creator that makes it even easier to customize your Interactive Print. Now, the normal blue buttons can be whatever color you want them to be, allowing you to coordinate the color pallet of both your print materials and the interactive buttons you place on top of them.

You can use any of our pre-selected default colors, pick from the color wheel or enter in a hex color code to really choose the perfect color.

To see how you can use you own custom colors in the Layar Creator, check out this really quick tutorial video. 

A few weeks ago we asked for feedback in our Creator Survey. We received lots of great feedback, but what we heard the most was a need for more help with creating engaging campaigns and attracting users to them.

We heard loud and clear, so here are a few resources that will help with just that.

Presentation: Creating Effective Campaigns
We’ve created a very helpful presentation (embedded above) that provides a lot of great tips for creating an effective campaign with the Layar Creator. You can view it on Slideshare or download it as either a PDF or a Keynote file. In it you will find:

• Steps and guidelines for creating effective campaigns
• Tips and best practices
• Examples of effective campaigns
• Links to support resources, like video tutorials and step-by-step guides

New Instructions Downloads
We’ve noticed that the most successful Creator campaigns include clear instructions and calls-to-action for readers. To make this easy for you to implement, we’ve created some handy images and icons that you can use with your campaigns. The downloads available include:

• The Layar logo - Use this with some action text (like in the images above) to attract readers to your content.
• Instructions - Use this imagery (like the one shown below) to show readers how to download and use Layar with your publication. Available in Dutch and English.
• Instruction Copy - The text from the instructions imagery if you wish to use it on your own.
• Logo & Instructions Pack - Download all of the above, and more, in one easy pack!

Video Tutorials
And finally, we’ve continued to create more helpful video tutorials for quick and easy glimpses into using the Creator. So check out the videos below to learn how to use AR video in your campaigns, and a step-by-step guide to exploring and understanding campaign statistics!

How else can we help you? If you have requests, send them to devsupport@layar.com!

We built in some really great stats into the Layar Creator which you can use to analyze your Creator campaigns. You can see views, clicks and users on the campaign, page and button level, and you can even export the data and play with it yourself.

Below is a short video that shows you all of the features found in Creator stats and how to use them. Have a look!

When we launched the Layar Creator, we created LAYARED Magazine as an example of just how interactive print can become when using the Creator.

The shining star of the magazine is cover, which comes to life when you view it with Layar. We wanted to share how we created this bit of magic, so we’ve created a video showing just how it was made (including some of Raimo’s outtakes and bloopers!)

So check out the video below, it’s a great showcase for using AR video - video which displays within the AR view on top of print, not in a separate window like a YouTube video.

And don’t forget, if you want your very own copy of LAYARED Magazine to hold in your hand, you can order one now!