Beverage company Crystal Light launched a magazine advertising campaign with a twist – Layar’s interactive print technology!

Readers of various magazines in the U.S. will see the “Color Me Stylish” Crystal Light ads. Some of the ads feature black-and-white illustrations which can be brought to life with color by scanning with the Layar App.

In this example, scanning the ad brings up a nicely-designed widget that lets the reader view different illustrations for different flavors and colors of Crystal Light. The products in the illustration change color and can be tapped to view more info.

Try it yourself! Click the image to the right to view a larger version that you can scan with the Layar App. It’s a fine example of what’s possible with the Layar Creator.

Last week on the Layar blog was a special one – it was HTML Week! We started things off by announcing the re-release of LAYARED Magazine with all new HTML Widgets showcasing the power of interactive print. Then we spent the rest of the week showing off these various HTML widgets, and taking a deep look at how we made them with some simple and easy to use tricks and plugins. Have a look at the links on the right to see all of our great HTML Week content.

Above you’ll see a video which showcases all of these great examples. From puzzles and games to shopping carts and interactive maps - it’s all there, and even more is waiting inside LAYARED Magazine. Just scan the pages and discover all that interactive print and HTML Widgets have to offer.

Also! Be sure to let us know what you think of the widgets you found in the magazine! On the last page of LAYARED Magazine – the credits page – is a poll you can answer by scanning the page with Layar. We live on your feedback and would love to know what you think!

^{Welcome to HTML Week here on the Layar blog where we’ll be taking a look at some of the great ways you can bring print alive with HTML widgets in the Layar Creator. We’ll provide a closer look at how each example was built, and provide you with some resources to add similar techniques to your own projects. Each example we feature can be found in the completely refreshed and updated LAYARED Magazine! Get yours today and see how interactive print is creating more engaging reader experiences!}

It’s the final day of HTML Week here on the Layar blog, and we saved a really great example for last!

In the very middle of LAYARED Magazine – pages 16 and 17 – a two page spread advertises the Layar Creator, including the quick steps to making interactive print. The illustrated spread provides a great overview of what it takes to use the Layar Creator, but scanning the page takes this to a whole new level.

Using some of the same basic HTML tricks we’ve been featuring throughout HTML Week, we created an engaging, animated walkthrough of using the Creator. Readers are directed to tap through the various steps of uploading pages, adding augments and publishing a campaign. Just follow along and tap the “Tap Here” buttons and you’ll be a pro at the Layar Creator in no time.

It’s a great example of how the HTML Widget in the Creator can be used to provide an immersive experience for readers. Here’s more about this widget:

• Uses similar jQuery techniques from other HTML Week examples.
• Uses the FlexSlider plugin for the slideshow at the beginning.
• The steps are a series of screenshots from the Layar Creator.
• Includes a “View in Fullscreen” button so users can follow the tutorial without needing to hold their device over the page for an extended period of time.

Again, this example seems more complex than it actually is. Using the FlexSlider plugin mentioned above, we created a few basic slides to introduce the walkthrough widget. When a user taps on a step to enter the tutorial, the slider fades away.

The green “Tap Here” buttons are very simple as well. It’s essentially three different elements that fade in and out on top of one another to produce a nice effect that encourages the user to tap the icon. Using timing and opacity options, the inner circle first fades in, followed by the outer rings. Then the inner circle fades out leaving the rings to guide the user.

The rest of the widget is simply fading from one screenshot to another, triggered by the user tapping the icons. It’s a very simple implementation but in this case it goes a long way toward educating readers of LAYARED Magazine about how the Layar Creator actually works.

After running through the 6 steps, readers are then familiar with how to create interactive print and are ready to hit the ground running when they use the Creator on the Web for the first time. This same widget could be used for any of a variety of purposes, from an app tutorial to instructions on constructing your new furniture. As with all HTML widgets, the possibilities are only limited by your imagination.

And that wraps it up for this example and HTML Week. Follow the links above to review all of our widget breakdowns from this week!

^{Welcome to HTML Week here on the Layar blog where we’ll be taking a look at some of the great ways you can bring print alive with HTML widgets in the Layar Creator. We’ll provide a closer look at how each example was built, and provide you with some resources to add similar techniques to your own projects. Each example we feature can be found in the completely refreshed and updated LAYARED Magazine! Get yours today and see how interactive print is creating more engaging reader experiences!}

Today for HTML Week we are taking a look at one of our several ecommerce solutions found in LAYARED Magazine. Print is often advertising a product being sold, and now readers can buy items right off the page with interactive print!

We have multiple mobile shopping examples in LAYARED Magazine. On page 18, scanning the advertisement for a men’s briefcase brings up photos and information on similar products, and on page 22, you can interact with detailed information about the products found in the photo spread. But be sure to check out page 20 where things get really interesting!

Simple Shopping Cart

Everyone these days is familiar with an online shopping, and some may have even purchased an item from the mobile device via the web. In this example, we offer a way to bring the shopping cart experience in augmented reality with interactive print.

Essentially this example is a proof of concept, showing how the Layar App can handle “cookies” of information which can be translated into an actual shopping cart experience. On page 20 of LAYARED Magazine, you’ll see an ad for several products, including a wristwatch. Scanning with Layar displays two widgets – one for picking a color and adding the item to a cart, and one for viewing your cart info and proceeding to checkout.

When a user taps on one of the three color squares, the color of the watch in the magazine changes, much like in a traditional web-based shopping experience. This is accomplished with some simple jQuery code. There are many ways to accomplish this effect, but we chose the simplest route.

First we stacked the three different images of the watch on top of each other, but set two to be “hidden.” When a user taps on one of the colored swatches, the corresponding watch image is set from “hidden” to “visible,” and the watch which was previously “visible” is then made “hidden.” It’s a really simple, quick and easy way to showcase different colors of products with interactive print.

Tapping “Add to Cart” then stores the chosen product as a “cookie.” The top widget tracks the changes on this “cookie” and changes the number of items whenever a product is added to the cart. Readers can then tap the link to proceed to checkout with the shopping cart they have filled. In our case, it’s a dummy shopping cart so no product can actually be purchased, but it shows how a shopping cart experience can easily be implemented.

Layar behaves like a normal web browser, which means you can use normal HTML tactics to display different AR content based on user input, providing for a more personalized experience for readers. Here’s more about how this widget works:

• Uses jQuery and “cookies” to save information.
• Multiple “Add to Cart” buttons and widgets could be used.
• More features and options could be added: color, quantity, size, design, etc.
• The ultimate version of the shopping cart widget would allow one widget to be used throughout an entire campaign.

More: Photo Grid & Animated Ad

Of course, the shopping cart isn’t the only ecommerce example found in LAYARED Magazine. Check out page 18 for a dynamic photo grid and page 22 for an animated advertisement. Here’s a little more on how we made these great interactive items.

For the photo grid, we wanted to showcase some similar products to the one in the photo. Using similar jQuery tricks we mentioned yesterday with the Lonely Planet map, we created some slick animation effects and slideshows to provide more information about each product. Alternatively, you could add “Buy now!” buttons for each product and connect it with a shopping cart widget.

The animated ad on page 22 was created to show off the possibilities of simple animation with jQuery. Tapping the button which appears on the page animates more buttons which hover over the various products. Tapping these buttons triggers slick animated windows that provide the reader with added information about the product.

Like a lot of HTML examples, it seems complicated but is actually relatively simple to create using the jQuery tactics we’ve gone over so far in HTML Week.

That’s it for today’s examples! Be sure to keep it here tomorrow as well as we wrap up HTML Week with our final widget example!

^{Welcome to HTML Week here on the Layar blog where we’ll be taking a look at some of the great ways you can bring print alive with HTML widgets in the Layar Creator. We’ll provide a closer look at how each example was built, and provide you with some resources to add similar techniques to your own projects. Each example we feature can be found in the completely refreshed and updated LAYARED Magazine! Get yours today and see how interactive print is creating more engaging reader experiences!}

Next up for HTML Week we share a really great way to get readers interacting with your print products: maps! Whether you’re providing travel information about far off locales or just trying to help people find your local business, a map does the trick best, and a little interactivity can go a long way!

The interactive map that we added to the “Lonely Planet’s Travel Guides Just Got Better” article on page 12 of LAYARED Magazine is a perfect example of using interactive print to provide extra detailed information to readers.

Just scan the page and up pops a map with different locations throughout the world highlighted. The cities are from Lonely Planet’s annual list of top destinations. Tap one of the icons and photos and links for more information slide out of the bottom of the map. Each city features a YouTube video, links to airline and hotel services, additional country information and a link to download the Lonely Planet app.

Like the Superhero Puzzle from yesterday’s post, this example uses jQuery to produce the animation, namely the “.animate” function. Here’s how we did it.

The points on the map were placed “by hand” with CSS on their corresponding positions on the map. It’s a little time consuming to get right, but easy in the end. The smooth drop effect for the info pane was made using only simple jQuery code. After the map fades in, the info pane fades in behind it, remaining out of view.

When a user taps on one of the map points, three things happen. First the map point becomes white, which is accomplished simply by switching the image with an alternate white version. Second, the pane is dropped by using the jQuery “.animate” code function to increase the top margin. And lastly, all of the elements in the info pane, corresponding to the country map point that was clicked on, are loaded into the pane. When a user taps “View More,” the preliminary content fades out and the new slideshow content fades in.

The slideshow is also very easy to build using a trick with the “overflow:hidden” option for HTML “<div>” tags. Essentially, we created a smaller window ”<div>” through which a larger ”<div>” with the content passes through. That’s just how we did it, but there are lots of ways to create slideshows with basic HTML. Check out this resource for tips.