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Blog: interactive print

Puur Natuur Praises Layar’s Simplicity & Support

Marjolein Stromeier January 8, 2013

The following post was written by Layar’s Marjolein Stromeier.

Puur Natuur is a quarterly magazine sent to 730,000 members of Natuurmonumenten, the Dutch Nature Association. I spoke with Marianne Nouwens, Manager of the Corporate Media & Online team at Natuurmonumenten about why they recently made their magazine interactive with Layar.

In May of 2012, Marianne heard Layar co-founder Claire Boonstra speaking at the Nationale Coverdag, an international event for magazine publishers, and became very enthusiastic about interactive print. The next day, she involved the editorial staff in her plans and they got started. Puur Natuur used Layar to enhance the pages of its September issue, and Marianne was amazed by how easy the Layar Creator works.

“The instructions are very clear, it is so easily accessible and extremely simple to use,” she said. “The Layar Creator is a wonderful platform.”

Marianne also praised the support and development team for listening very well to her as a customer and answering her needs.

Natuurmonumenten has really beautiful, wonderful content, both offline and online, so it’s a no-brainer that they have embraced the opportunity to connect this content to their print readers.

Marianne says readers are very enthusiastic about the interactive magazine. In the winter of 2012, Puur Natuur enhanced its second issue with Layar, and saw 80% more viewers from the previous edition after just three days of publication.

Natuurmonumenten employees have provided lots of positive reactions from out in the field, which may be featured with Layar in the next edition of Puur Natuur in the spring.

Permalink: www.layar.com/news/blog/449

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In 2012, Automakers Loved Interactive Print

Chris Cameron December 21, 2012

From the first days of modern augmented reality experiences, the auto industry was often early adopters, creating fun demos that let autoshow attendees see cool 3D models of cars come to life.

In 2012, a year which saw the birth and emergence of interactive print, automakers continued to stay on the cutting edge, using Layar to enhance newspapers, magazines and other print items with digital content.

Ford and Nissan both launched massive newspaper campaigns, reaching millions of readers in dozens of newspapers in India and Canada, respectively. Nissan’s campaign won Best of Show at the Media Innovation Awards earlier this year, and helped boost their test drives by 65%.

We saw some other great examples this year with very positive results, so below you’ll find a slideshow showing the various automakers, including Mazda, Skoda, Land Rover, Honda and Kia.

Flip through the photos below!

Andy Nock of RTS Consultants, which managed the KIA campaign shown in the slideshow above, had this to say about integrating Layar’s interactive print into the project.

“This was actually done as part of a training event that us at RTS eSolutions completed. We used a number of different markers around the car to highlight particular features. Delegates were able to hover their iPads over the markers to reveal videos, animations and links to more information. It went down really well so I am sure we’ll be looking to use Layar again soon!”

Permalink: www.layar.com/news/blog/447

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How to Add Dynamic HTML Content to Your Print

Chris Cameron December 18, 2012

Last week we introduced some brand new, powerful additions to the Layar Creator - the Twitter Feed, Image Carousel and HTML widgets. Twitter and image slideshows are pretty straightforward, but the HTML widget is full of possibilities.

In order to give you some inspiration for how to make the most of this powerful new tool, we’ve compiled some examples of how you might use dynamic HTML content with interactive print. 

Flip through the photos below to see some of most promising use cases for the HTML widget.

Of course these aren’t the only examples of how HTML can be used in the Creator - the possibilities are nearly endless. Including:

  • Get info with forms - Let readers subscribe to your magazine right from its pages, or let them send feedback about specific content, like mailing the author of an article, with a simple contact form.
  • Cultivate event info - Instead of just telling attendees at your event what’s happening and when, provide live information, like live Tweets or breaking news stories at a big conference!

There are lots of other great examples for how to use HTML, but we want to see you come up with them and place them on your print. It’s really easy to do - just build it in HTML, host the file somewhere, add the link in the Layar Creator and define the frame size.

Check out the end of this video to see how to use the HTML widget in the Creator. 

Permalink: www.layar.com/news/blog/446

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This Holiday Season, AR Christmas Cards Are Hot!

Chris Cameron December 17, 2012

It’s that time of year again - the holiday season - and while many still send the same old Christmas cards out to their families and loved ones, a few ambitious companies out there are taking the opportunity to create a more engaging print to digital experience with Layar.

We’ve noticed several Christmas Card campaigns being published, so here is a handful of some that caught our eye. Flip through the slideshow below to see the cards, which have all been augmented with Layar - some even with our new dynamic widgets

Click the thumbnails below to view larger versions of the images for scanning with Layar.

    

Christmas Cards are a great opportunity to add digital content to printed material, whether it’s company videos and slideshows like the ones above, or a personal message to someone special. Sign into the Layar Creator today to get started making your own AR Christmas Card!!

Special thanks to Mic-Media, Orange Barrel Media, Kennispunt Oost, Colour Tech, Drukkerij van Deventer and Reclamebureau REM for allowing us to feature their cards on the Layar blog!

Permalink: www.layar.com/news/blog/445

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Introducing: Dynamic Widgets for Layar Creator

Chris Cameron December 12, 2012

Some of you may have noticed some changes that went live in the Layar Creator yesterday. We’ve just launched three new dynamic widgets that bring even more interactivity to your print products.

Here’s a rundown of the new widgets that you can find today in the Layar Creator:

  1. Twitter Feed
    Now you can feature a live, interactive Twitter feed of either one account’s tweets or a hashtag search right on top of your print. Just enter an account or hashtag and drop in on your page. It’s great for featuring your brand’s tweets or curating tweets at an event on the event’s printed program.

  2. Image Carousel
    Want to place a nice slider of images to accompany products for sale in a catalog? Just choose your images and drop them onto your pages with this handy widget. You can upload up to 10 JPG or PNG files that users can swipe through right on your print. In our example, we show off different pictures and angles for a stylish briefcase, but there’s a lot of possibilities for slideshows out there!

  3. HTML Widget
    This one is completely up to you - make it anything you like! Just enter the URL of any piece of HTML and you can display live, dynamic HTML content right on top of your print. The possibilities are nearly endless: live updating news feeds, sports scores, weather and traffic information, commenting, polls, forms, shopping carts, price comparison - even animated GIFs.

With the introduction of these new widgets, we’ve also rearranged how buttons are organized in the right-hand menu. Now buttons and widgets are grouped into handy expandable and collapsible menus labeled Basic, Media, Social and Developer. We think this is a better way to organize the growing list of buttons.

Have a look at the video above to see the new widgets and button organization in action.

We’ll have more to share soon about how to make the best use of these widgets, especially the HTML widget which has a lot of possibilities. To learn more about what’s possible with the new widgets, check out our tutorial over on the Support page.

These changes are the product of research and feedback from you, the users. Keep sending us your comments and suggestions to devsupport@layar.com!

Permalink: www.layar.com/news/blog/444

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