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Blog: magazine

Voetbal International 2012/2013 Season Guide with Layar

Chris Cameron August 9, 2012

Just in time for the 2012/2013 season, Voetbal International has released its yearly season guide, featuring player bios, team stats, schedules and more for all of the top teams in the Netherlands. Only this year, things are different - the pages have been made interactive with the Layar Creator.

Now when readers peruse the nearly 400 pages of the guide, hoping to learn more about how their favorite team might fare in upcoming football season, they can also uncover more info by scanning the pages with the Layar app. Each team’s page features quick links to news, schedules, results and transfers. Some of the ads in the guide have also been enhanced with links and videos.

This is a prime example of how the Creator can easily add interactivity to print products. Editorial magazines and newspapers are great for Interactive Print, and so are informative guides such as Voetbal International. Readers are already turning to the pages of the guide for specific information, and the opportunity to learn more and to view dynamic digital content within the pages of the guide adds value to the guide.


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Discovery Magazine Debuts with Layar!

Chris Cameron June 26, 2012

Science lovers everywhere know the awesomeness that is the Discovery Channel. From Shark Week to Mythbusters and even super-tough reality shows like Deadliest Catch and American Chopper.

Now, in the Netherlands, Discovery is bringing it’s branded form of edu-tainment to the print world, with the launch of the first ever Discovery Magazine. And the best part? The magazine is using Layar to enhance the pages right from the start.

In stores now, you can pick up issue #001 of Discovery Magazine, including lots of great extra content and digital interactivity loaded into the pages with Layar.

Right from the get-go, Layar is featured prominently in the debut issue. The opening pages introducing the magazine to the world clearly spell out how viewing the pages with Layar can reveal great digital extras to the reader. Throughout the magazine, Layar logos make it very easy to tell which pages can be viewed for more content.

This kind of clear explanation is a key part of any print campaign with Layar. Publishers see far better results and interactions when readers are clearly informed of how and where to view the pages with Layar.

This issue features links, videos and other great content only available with Layar. There’s even a great advertorial for Hertog Jan beer which features an awesome behind-the-scenes vide which takes a look at their brewing process. 

The magazine will publish six times a year with a print run of 35,000. Check out our photo tour of the magazine above and be sure to pick up your own copy today!

Check out larger versions of the photos below!


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Bringing Magazine Covers to Life with AR Video

Chris Cameron June 22, 2012

When we launched the Layar Creator, we created LAYARED Magazine as an example of just how interactive print can become when using the Creator.

The shining star of the magazine is cover, which comes to life when you view it with Layar. We wanted to share how we created this bit of magic, so we’ve created a video showing just how it was made (including some of Raimo’s outtakes and bloopers!)

So check out the video below, it’s a great showcase for using AR video - video which displays within the AR view on top of print, not in a separate window like a YouTube video.

And don’t forget, if you want your very own copy of LAYARED Magazine to hold in your hand, you can order one now!


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Order Your Own LAYARED Magazine

Chris Cameron June 21, 2012

Remember the fancy digital magazine with Raimo on the cover that we featured in our Layar Creator video

Well now you can hold your very own copy in your hands!

As of today, you can order a copy of LAYARED Magazine and see just what interactive print is all about. Read about the history of mobile augmented reality, meet the people already using it and view the latest industry statistics and showcases.

Best of all, it’s overflowing with digital content that we easily added to the pages in just minutes with the Creator. In fact, the hard part was getting the print magazine together! We now have a newfound respect for the print industry. It’s not easy making a magazine! But adding content with the Creator is.

So head on over to the LAYARED Magazine page to get yours delivered right to your door!


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Designer Joline Jolink Connects Fashion with Layar

Chris Cameron May 1, 2012

Readers of Jackie magazine will find a nice addition to one of the magazine’s interviews in the current issue on newsstands today.

Dutch fashion designer Joline Jolink is profiled by Jackie in the magazine’s Style Files section, and she managed to include Layar alongside her interview. In her own words, here’s Joline’s take on how this collaboration came together.

“The magazine contacted me for the style page. I was immediately thrilled about the possibilities to use Layar on my images in magazines. They will make the step so much easier for women to explore my online store after seeing a publication,” she says.

“So, when Jackie asked for text and images, I offered them a picture of one of my favourite looks with the Layar logo in the corner.” 

The image Joline provided shows off her “summer must-have look,” and has been enhanced with Layar. Scanning the image shows a few simple buttons: one to Tweet about the look and another which links to Joline’s online shop to buy the items. It’s a really simple implementation, but it’s very effective for bringing readers of Jackie directly to a place where they can buy the items.


“I expected that Jackie would not recognize the icon or realize the wonderful extras it can bring to their readers, so I explained it to them up front,” adds Joline. “They then suggested to add a little info about Layar to the text under the picture.”

This is a perfect example of just how easy it can be to add engaging and deeply connected content to otherwise static print pages. Click through to see more photos of the Jackie magazine featuring Joline Jolink and Layar!

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