Play video above with audio on full.

“Concrete jungle where dreams are made of,
There’s nothing you can’t do.
Now you’re in New York.
These streets will make you feel brand new,
Big lights will inspire you,
Let’s hear it for New York, New York, New Yoooork!”

Layar has opened an office in New York! As I write this, I’m in New York moving to our office on Varrick street. Its not just any office, its a collaboration space called WeCross, a space to foster cross-pollination between design, architecture, and technology companies. It’s designed by Studio Dror who will also have an office in the space.

Why New York? Because that’s where the major American publishers and agencies are. In the coming months I will be busy spreading the word and lighting the fire with publishers and agencies for Layar and its Interactive Print offering: the Layar Creator.

Its a great time to start:

• The Layar app is more than ready than ever after the launch of version 7.0 - the easiest and simplest version yet!
• The app has nearly 25 million downloads, and the U.S. accounts for nearly a third of those downloads!
• The Creator is ready. Over 15,000 signups of editors in the first 2 months, of which over 6,000 are U.S.-based. They all are making their print interactive and using the latest version with our new, more powerful buttons and custom colors.

Are you interested in making your U.S. publication interactive and bridging the gap between the desire on your paper and the digital fulfillment you can provide? Use our contact form and select “sales U.S.”

The first big projects are already in production. You’ll hear about them soon so keep an eye on this blog and subscribe to our newsletter so as to not miss anything.

The time has come to leave our old home at Rietlandpark on the east side of Amsterdam for our brand new home in the center! It was a huge undertaking to pack up the company and shift to our new office just a few kilometers away, and it wouldn’t have been possible without the work of our office manager Charlotte and her helpers - so kudos to them!

So you can feel like you were part of it too, here are some photos from our move, including photos of our sparkly new office at Vijzelstraat 20. To see more photos and to see high-res versions of the ones posted here, head on over to the Layar Flickr page. Enjoy!

Boxes and crates used to pack up our old office.

Monitors are all lined up and ready to go.

Read more »

Back in February we told you about the 3D Augmented Office layer - a virtual representation of the Layar office in which you can walk around and explore. We featured the layer at Mobile World Congress in Barcelona, Spain, and attendees at our daily meetups learned about Layar through augmented reality.

If you weren’t at MWC and haven’t had a chance to check out the layer, here’s a look at what it’s all about. Just watch the quick video below to be introduced to the 3D Augmented Office.