UNTETHER.tv is an Internet video series hosted by entrepreneur and mobile industry expert Rob Woodbridge. The thesis of the series, Woodbridge says, is to discuss the new business environment created by the burgeoning mobile industry and to hear the stories from the people on the front lines.

The series features interviews with notable mobile industry figures, and recently our very own Maarten Lens-FitzGerald was Rob’s guest for a discussion about Layar and augmented reality. In this interview, which clocks in at just under an hour, Maarten discusses how Layar got off the ground and how we’ve reached where we are today.

But more importantly, Maarten explains where Layar is headed and how augmented reality itself will impact the world in the near future. So take a look at the embedded video below, or if you’d rather kick back with your eyes closed you can also download and audio version of the interview for your listening pleasure.

Enjoy!

There is data all around us. We just don’t always know it. Real estate data, legal data, government data - it’s all there, and most of it is publicly available. Augmented reality is one of the best ways to visualize some of this data, helping us gain a deeper insight into the world around us.

This is the idea of open data, and such was the topic for discussion on the Dutch business radio station BNR recently as Layar’s own Maarten Lens-FitzGerald shared his opinions.

Maarten gave his favorite examples of open data on Layar, such as the Recovery.org layer, which showed where stimulus money was dispersed throughout America. Users could see which institutions and organizations were given money from the U.S. government, as well as how much.

As Layar grows to include more functionality, Maarten hopes that layers like these can be improved on to create a more engaging experience. Instead of just seeing icons to locate the various places money was doled out, why not see 3D piles of cash stacked on one another in correlation with the amount of money? The scene would be a 3D graphical display of data that you could literally walk around in.

Other items mentioned include the Spot Crime layer which uses public data to display crime reports around you, and a layer in the U.K. which shows the value of homes around you. All this information, which is publicly available, becomes much more powerful when put into context in our everyday lives.

So if you are a Dutchophone, you can listen to the entire interview here (sorry, no English version).