Leading paper and packaging industry association TAPPI has joined a growing list of publishers, printers and industry associations signing on with Layar for augmented reality and interactive print solutions. The Atlanta, Georgia-based company, an industry staple for nearly a century, announced the partnership at the 2013 Paper Con Conference earlier this week.
“TAPPI is excited about our partnership with Layar and the opportunity it provides our members and the industry to enhance print products with digital content,” notes Larry N. Montague, TAPPI president and CEO. “Layar allows anyone to easily and quickly add digital content to print and tap into the explosion in online information consumption. It allows users to communicate in new and interactive ways and makes print products more effective and engaging.”
TAPPI promoted this new partnership at Paper Con with posters, banners and a full page ad (see below) in the event’s program. This partnership is another in a trend of industry leaders backing Layar as the interactive print provider of choice. It reaffirms the print industry’s belief in the future of interactive print, and in Layar as the leading provider for all augmented reality needs.
TAPPI’s commitment to Layar is also a sign of growing adoption of Layar in the United States. American publishers Fry Communications and publications like Publishing Executive and Publishers Weekly have already begun using Layar’s interactive print. TAPPI adds to this momentum in the U.S. where use the Layar App tops 7 million downloads.
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