A few weeks ago we asked for feedback in our Creator Survey. We received lots of great feedback, but what we heard the most was a need for more help with creating engaging campaigns and attracting users to them.

We heard loud and clear, so here are a few resources that will help with just that.

Presentation: Creating Effective Campaigns
We’ve created a very helpful presentation (embedded above) that provides a lot of great tips for creating an effective campaign with the Layar Creator. You can view it on Slideshare or download it as either a PDF or a Keynote file. In it you will find:

• Steps and guidelines for creating effective campaigns
• Tips and best practices
• Examples of effective campaigns
• Links to support resources, like video tutorials and step-by-step guides

New Instructions Downloads
We’ve noticed that the most successful Creator campaigns include clear instructions and calls-to-action for readers. To make this easy for you to implement, we’ve created some handy images and icons that you can use with your campaigns. The downloads available include:

• The Layar logo - Use this with some action text (like in the images above) to attract readers to your content.
• Instructions - Use this imagery (like the one shown below) to show readers how to download and use Layar with your publication. Available in Dutch and English.
• Instruction Copy - The text from the instructions imagery if you wish to use it on your own.
• Logo & Instructions Pack - Download all of the above, and more, in one easy pack!

Video Tutorials
And finally, we’ve continued to create more helpful video tutorials for quick and easy glimpses into using the Creator. So check out the videos below to learn how to use AR video in your campaigns, and a step-by-step guide to exploring and understanding campaign statistics!

How else can we help you? If you have requests, send them to devsupport@layar.com!

Below are the slides and the transcript of the Ignite talk Maarten Lens-FitzGerald gave at this year’s WPP Stream event (read what else he did, in his own words, here).

Read more »

Last summer, Augmented Reality Event 2010 brought together companies, luminaries and members of the media to talk about the state of the industry and the vision for its future. One year later, the industry is continuing to grow and ARE 2011 is back for the second annual conference in Santa Clara, California.

The event kicked off this week and Layar is there to take part in the action! On Tuesday, Layar’s own Gene Becker took the stage to discuss the Layar platform and with the audience at the Santa Clara Convention Center, and we’ve got the whole thing on video for your viewing pleasure.

Couldn’t make it to California for ARE? Not to worry, we’ll have a couple videos coming your way featuring the Layar team at ARE. Below is the video of Gene’s presentation.

From Jan Rothuizen’s AR(t) exhibition at the Stedelijk Museum.

A healthy number of museum-related layers already exist on the Layar platform. The Andy Warhol Museum layer displays important Warhol points around the city of Pittsburgh, Jan Rothuizen’s ARtours layer augments the Stedelijk Museum here in Amsterdam and Sander Veenhof and Mark Skwarek’s “uninvited” exhibition is on display at MoMa in New York City.

While most of our early adopters have focused on art museums, AR has a massive amount of potential for all types of museums.

If you’re not yet convinced, take it up with Paul Stork and Ebelien Pondaag of  Fabrique, members of the Layar Partner Network. The pair is presenting a paper titled Augmented Reality and the Museum Experience (which you can read here) and is hosting a workshop this week in Philadelphia at the Museums and the Web 2011 conference.

We’ll post Fabrique’s presentation slides later this week, so keep an eye out.