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Blog: printer

Elanders Partners with Layar for Interactive Print

Chris Cameron April 10, 2013

We’ve previously mentioned our partnerships with big printers and publishers like Fry Communications in the U.S. and Glacier Media in Canada, and today we’re announcing yet another.

Elanders UK, part of an international printing firm with production across nine countries on four continents, has partnered with Layar to provide interactive print to its customers, which include Jaguar Land Rover, Tesco and Bosch.

With this partnership, Elanders joins a rapidly expanding group of publishers, printers and brands making Layar their go-to choice for interactive print.

“Creativity, innovation and a passion for strong results are essential qualities for any of our partners and Layar was no exception,” said Elanders Managing Director Kevin Rogers. “From the offset, it was clear that Elanders and Layar shared the same vision for creating communications not only with ‘wow’, but with the results to match.”

With over 100 years of printing experience, Elanders serves customers in over 30 countries with both print and digital solutions. Now with Layar, they can bring all of their services together in one nice package.

“Creativity, innovation and a passion for strong results are essential qualities for any of our partners and Layar was no exception.”

“Our customers value our input in ensuring every piece of communication we produce, whether print or digital, is the most efficient and effective it can be,” said Rogers. “We believe this works best when messages resonate with the end user through engaging content across both on and off-line platforms; the trick is to create a seamless communications journey across all channels.”

Elanders plans to help clients make their communications more engaging and effective, providing real results and return on investment. As Rogers says, the choice to go with Layar was an easy one.

“With interest in interactive print and augmented reality increasing amongst our clients, partnering with a specialist who has the expertise and experience to deliver in this field was a natural next step,” he said.


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Layar Partners with U.S. Publisher Fry Communications

Chris Cameron January 24, 2013

Great news! Fry Communications, one of the largest and oldest publishers in the United States, announced today that it has chosen Layar as its augmented reality and interactive print platform of choice. Fry will offer Layar to its customers looking to add interactivity to print products.

We are thrilled to be working with one of the most respected names in publishing. As the world’s leading augmented reality and interactive print provider, we are excited to team up with Fry and bring interactive print to even more publications and readers in 2013 and beyond.

As augmented reality and interactive print are helping the print industry increase value for readers and advertisers, we’re increasingly seeing more publications and publishers align with Layar as their provider of choice. In the end, Layar’s stability, strong product offering and pricing is attracting the industries biggest names.

“We chose Layar because it provides the best user experience with the most robust technology, as well as a transparent pricing structure that publishers and marketeers can trust,” said David Fry, Chief Technology Officer at Fry. “Layar is absolutely focused on leveraging the lasting business value of the augmented reality technology for printers and publishers.”

Fry Communications isn’t the first big printer to team up with Layar. Last year, Senefelder Misset, one of the top Dutch printers, similarly partnered with Layar to offer augmented reality and interactivity to its publications. Printers love Layar because it increases reader engagement, positions the printer as an innovative market player and generates new revenue and e-commerce opportunities.

Fry joins a growing list of printers and publishers signing on with Layar, and there’s more to come! To learn more about the partnership, check out Fry’s press release here.


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