Great news! Fry Communications, one of the largest and oldest publishers in the United States, announced today that it has chosen Layar as its augmented reality and interactive print platform of choice. Fry will offer Layar to its customers looking to add interactivity to print products.

We are thrilled to be working with one of the most respected names in publishing. As the world’s leading augmented reality and interactive print provider, we are excited to team up with Fry and bring interactive print to even more publications and readers in 2013 and beyond.

As augmented reality and interactive print are helping the print industry increase value for readers and advertisers, we’re increasingly seeing more publications and publishers align with Layar as their provider of choice. In the end, Layar’s stability, strong product offering and pricing is attracting the industries biggest names.

“We chose Layar because it provides the best user experience with the most robust technology, as well as a transparent pricing structure that publishers and marketeers can trust,” said David Fry, Chief Technology Officer at Fry. “Layar is absolutely focused on leveraging the lasting business value of the augmented reality technology for printers and publishers.”

Fry Communications isn’t the first big printer to team up with Layar. Last year, Senefelder Misset, one of the top Dutch printers, similarly partnered with Layar to offer augmented reality and interactivity to its publications. Printers love Layar because it increases reader engagement, positions the printer as an innovative market player and generates new revenue and e-commerce opportunities.

Fry joins a growing list of printers and publishers signing on with Layar, and there’s more to come! To learn more about the partnership, check out Fry’s press release here.