This following is from Arjen de Vries, Director of Creative Services at Layar.
Today at Layar, we’re launching a whole new way for brands, advertisers, publishers and agencies to plan, create and execute Augmented Reality and Interactive Print solutions. We call it Layar Creative Studio, but before I get into the details, let me tell you a bit about myself.
My name is Arjen de Vries, and I’m relatively new to the Layar Team as the Director of Creative Services. I’ve previously worked in marketing, communications and advertising at various types of companies, including digital and creative agencies and leading publishers. I have years of experience developing strategies and concepts, as well as brand activation projects, often with strong digital components present.
In the current fragmented media landscape, the consumer has become an active communication recipient and initiator, and we have 24/7 access to information, social relationships and purchases. In order to properly connect with your audience in this new landscape, an approach completely different from that of 10 years ago is needed.
I joined Layar and the exciting world of Augmented Reality because I truly believe that AR has the power to add value to all kinds of businesses and industries, fundamentally changing the way consumers interact with brands in ways unlike anything seen before. Thanks to the growing adoption of smartphones, tablets and technological innovations like Google Glass, AR has quickly grown from something very technical to a basic technology of the masses. The “science fiction” future of AR is becoming more and more real each day.
With AR, it’s possible to instantly activate and engage with your audience. By making the most of the possibilities of their most personal device (camera, GPS, motion sensors, etc.), you can connect with your audience for branding, advertising, marketing and m-commerce purposes.
I joined Layar in March to head up a team dedicated to providing end-to-end service for companies looking to benefit from the possibilities AR has to offer. After a few months of preparation, we’re very proud to introduce the Layar Creative Studio today. The team is based in Amsterdam, but we will likely be expanding it to our offices in the U.S. and Canada soon.
The Layar Creative Studio team is here to help businesses create marketing and advertising solutions based in Augmented Reality to achieve clear objectives. We take the hassles and complications away with end-to-end service, advanced solutions, as well as professional consulting and training to help you get the most out of our tools.
Starting from your needs and objectives, our team of expert strategists, marketers, developers, designers and project managers will work with you to create the best possible AR experience and results. Whether it’s for magazine or newspaper content, print or outdoor advertisements, promotions, packaging or any other marketing and advertising venture – we’ve got you covered.
As founders of the world’s leading mobile AR platform, we know how to get the most out of our technology in order to create and execute outstanding solutions. With the insights we’ve gained from hundreds of thousands of AR campaigns, we’ve developed a deep, fact-based understanding of what does and does not work with AR.
Many of the world’s biggest names – Jaguar, Heineken, Vogue, Reebok, Elle, BMW, Inc., Glamour, Kraft, Walmart, Pepsi – are already making use of AR with Layar, so why not join them?
Let’s talk! If you’re looking for a distinctive way to activate and engage your audience while standing out from your competitors, contact the Layar Creative Studio today or reach out to me directly at firstname.lastname@example.org.
Read our Layar Creative Studio press release.