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Blog: shopping

Orange Uses Layar to Help Customers Find Stores in Spain

Chris Cameron December 3, 2010

With Black Friday and Cyber Monday behind us and December in full swing, it’s officially holiday shopping season. With that in mind, Orange España - one of the largest telecom providers in Spain - has decided to use Layar to help its customers find their way to retail locations. This marks the first time a telecom provider in Spain has used Augmented Reality in its marketing and promotions.



The layer is called “Tiendas Orange” (or “Orange Shops”) and is available to view in Spain. When using the layer, iPhone and Android users will be able to find Orange retail locations using Layar’s Augmented Reality view as they hold their phones up and look around.



Using Layar to locate various POIs in the real world is one of the tried and true use cases for Augmented Reality, but Orange - the 7th largest telecom provider in the world - has taken things a step further. When users locate the nearest store, they will also be able to view promotional materials, coupons and enter contests to win prizes like digital cameras, GPS receivers, camcorders, DVD players and more.



“With this launch, Orange, as a company committed to innovation applied to customer satisfaction, offers a new way of relating directly and intuitively through its commitment to augmented reality technology,” says Alicia Calvo, Director of Innovation at Orange España.



If you’re in Spain, be sure to use Layar look up the “Tiendas Orange” layer to find locations and view deals and promotions from Orange España.



Layer: Tiendas Orange
Location: Spain
Required: iPhone or Android device
More info: Orange.es
Developer: Orange

Permalink: www.layar.com/news/blog/210

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