Speakers Academy, a leading management agency that represents professional speakers across the globe, has embedded Layar into its biannual magazine and speaker catalogue.
In the new Spring 2012 issue, interviews and profiles of featured speakers are accompanied by “View with Layar” logos on the pages of the magazine. Scanning these pages displays bonus videos, giving readers a look at the speakers in action.
“It’s very hard to explain in the text what they can expect,” said Speakers Academy commercial director Rene Warmerdam of the difficulties of showcasing speakers in the print medium. “Now, when using Layar, [they] immediately get access toward the video that explains it all. It really, really helps.”
The magazine also features a full page Layar ad in the front which explains how readers can scan the pages to view additional content. The “View with Layar” logo is our way of signaling to readers that they should scan pages with Layar. You can learn all about the logo here, including links to download the logo.
We visited Speakers Academy headquarters in Rotterdam recently to talk with Rene Warmerdam. Check out the video below to see the details of how the magazine has adopted Layar to engage its print readership.