The Yas Marina Circuit, home of the upcoming 2015 Formula 1 Etihad Airways Abu Dhabi Grand Prix, has worked with Flip Media and Starcom MediaVest Group to release the YasHUB app for iOS and Android with Layar’s Augmented Reality SDK built in.
The app allows visitors to scan their tickets to view additional information about the event, including day-by-day information about events around the circuit.
The YasHUB app also allows race fans to purchase tickets and stay up-to-date on the latest F1 news and social media, but also provides an interactive map of the circuit grounds that directs visitors to key points-of-interest using the Layar Geo SDK.
The new upgrade to YasHUB allows users to scan their ticket packages, resulting in an animation of all main seating areas and venues around the island being built up in 3D on their phones. Ticket holders can then select their seating area and will be shown precisely where their seats are as the animation zooms into their seating zone – allowing the user to understand in three dimensions where exactly they will enjoy the action.
Not only that, but people can use the AR technology to check out the view from their seat through a series of images on the app. The app retains the helpful navigation function so people can use their phone to find out information on key locations at the circuit by simply holding up their mobiles and looking at the landmark through their screens. Relevant information of that location is then displayed, offering an immersive digitally enhanced experience to ticket holders.
“Each year, we aim to bring something new to racing fans that enhances their enjoyment of Yas Marina Circuit during F1 weekend,” said Nick McElwee, Director of Sales and Marketing at Yas Marina Circuit. “The new YasHUB app uses the latest app-based Augmented Reality technology from Layar to give users a new perspective of Yas Marina Circuit. Key areas of the track will come alive on users’ mobile screens with the addition of real-time information. The YasHUB app will help Yas Marina Circuit build meaningful interactions with our thousands of global fans as we transition to our new incarnation as a media brand and content publishers.”
“Starcom was very excited to continue the collaboration with Yas Marina Circuit and Layar to improve the YasHUB app by utilising Layar’s technology to further enhance race goers experience,” said Dimitri Papadimitriou, Head of LiquidThread MENA. “With Yas Marina Circuit, we have a client that understands the digital landscape and the changes in the way people are using technology and as such we are able to bring companies like Layar to the table to produce innovative and new customer experiences.”
The Geo SDK is a powerful way to create interactive, location-based AR experiences for your audience. Visit our solutions page to learn more about the Geo SDK, or contact us if you have any questions!