^{Photo by Will Halsey/Bloomberg Businessweek}

Our friends at the Dutch fashion brand SuitSupply are back again with a huge, week-long insert campaign in the Wall Street Journal.

Just a few months ago in March we shared how SuitSupply launched its spring catalogue with an interactive print campaign that let you purchase items and see behind the scenes videos from their stylish photoshoots. Now, the brand is making a big push in the United States, publishing an interactive fashion newspaper in the Wall Street Journal.

The 32-page insert has been running since last Friday, May 9th and has the potential to reach 1.2 million subscribers per day. With the help of Layar partner Limebizz, the newspaper was made interactive with the Layar Creator.

“We’re getting a bigger footprint in the U.S., and we’re seeing lots more people going to our online store, so it made sense to do some with a bit of a broader reach,” CEO Fokke de Jong said in an interview with BusinessWeek.

The insert is a huge ad campaign from SuitSupply, and the fact that they’ve chosen to make it an interactive print campaign with Layar’s technology says a lot about their confidence in this new medium.

Brands are seeing higher engagement in ads and editorial content with interactive print, so it’s no surprise the SuitSupply again has chosen interactive print for this important campaign.

Suitsupply, a fast growing international fashion brand that GQ calls “purveyors of attainably priced — but exactingly crafted — tailoring and sportswear,” has launched its spring catalog with something extra this year – interactive print from Layar!

The well-known brand is internationally recognized for its award-winning marketing campaigns. This spring, to keep with this strong reputation, Suitsupply has enhanced its brochures in the U.S. and Europe with the help of Layar partner Limebizz. 

The brochures are completely shoppable thanks to Layar’s interactive print. Scanning the brochure brings up links to purchase the various fashion items available from Suitsupply, as well as behind-the-scenes videos from the very artistic photo shoots.

The brochures are available internationally, but have also been distributed as an insert in FD (Het Financieele Dagblad), the leading Dutch business newspaper. It’s a great example of how interactive print can add an engaging layer to any print product. Check out some of the examples below from our fashionable friends at Suitsupply!