Earlier this month, the Vodafone Institute hosted a one-day summit in Berlin called “digitising europe – Opportunities for the Next Generation,” which included interactive elements built with Layar’s Augmented Reality technology.

The goal of the event was to discuss and debate how the continued digitization of the business, work and education fields can spur growth in Europe, and featured a keynote by German Chancellor Angela Merkel. The invite-only event featured 350 business leaders, politicians, innovators, entrepreneurs, academics and students.

Creative agency TRIAD, which was responsible for the organization and guest management of the event, made use of Layar to bring certain aspects of the event to life with AR. Attendees were surrounded with opportunities to experience AR from the very start as the event’s invitations featured scannable content.

Additionally, the event program, wall banners and table displays could be scanned with Layar to reveal extra content, including videos of speakers and social media links. TRIAD made a strong effort to inform attendees with multiple calls-to-action, including artwork on the invitation, program, attendee name tags, interactive displays and even a mention by the moderator during the event.